37th Annual Community Radio Conference

Highlights I Workshops and Panels I Roundtables I Summits I Basic Schedule I Intensives I Conference Hotel I What Registration Pays For I Our Host Stations I Registration Rates and Deadlines I Sponsorship and Marketing Opportunities I Conference Registration | Full Conference Schedule

35th Annual Conference

Whether your station has been broadcasting for 70 years or 70 minutes, when it began it was powered by dreams. Dreams of access. Dreams of service. Dreams of impact. Dreams of change. The perfect group of people acting in chaos or harmony (or both) to create programs to stir the soul and ignite the passions.

Most of us now spend our days thinking about making payroll, trying to understand how to fill out FCC or CPB forms, mediating disputes among staff or volunteers, taking major donors to lunch or trying to figure out how to get major donors, etc. Especially as we find ourselves stuck in this rotten economy, it’s hard to think beyond making our fundraising goals and keeping our volunteers from rebelling when we want to change programs.

It’s time to dream again. To think big. These times, and our communities, and our own psyches demand nothing less.

Start with vision—where do you want the station to be in 5 years? What would the station look like if it were operating at full capacity? What would the community look like?

Look at your mission statement. Is it still relevant or does it need to be updated to reflect the realities of 2012 and beyond? Undoubtedly your community has changed since your mission statement was written. Are those changes reflected? Do you want them to be?

The NFCB staff wants to use the Community Radio Conference to help you take a step back—far enough so you can see the whole. So that you can see how the station fits into, and impacts, the community.

We’ll still talk about pledge drives and program evaluations; legal issues and new technologies. You’ll have more opportunities than ever to talk to your peers in roundtables and at the 5 Summits (for Native, Latino, African American, Rural and Urban stations).

But we want to remind you—all of us—why we got into this business. We invite you to shift your focus, even briefly. Take your eyes off the daily operations. Let yourself remember the original dream—your original dream. And don’t stop there. Let your imagination loose for a while; see with new eyes. What’s there? And how can we—all of us—help you accomplish it?

Full Conference Schedule

Tues, June 12
9:00 - 5:00pm	NFCB Board Meeting
Weds, June 13
9:00 - 3:00pm	Intensives:
	Training the Trainer Sponsored by PRPD New Stations: On the Air—Now What? Bringing in the Big Bucks Ready, Set, Engage: Simple Steps to Creating a Community Engagement Plan
3:30 - 6:00pm	African American Station Summit, Part 1 Sponsored by PRSS Sponsored by PRX African American public radio stations (AAPRS) are often challenged by governance issues and financial resource. Still, much of our collective shortcomings come from low self-expectations and the lack of will required to serve as essential media. In the midst of the activity around the Trayvon Martin case and on the cusp of the 2012 general elections, we’ll explore the history of African American media relative to civic action and how your station can own “the story”. In this year’s Summit, we’ll reveal NFCB’s work with the North Carolina HBCU stations towards the development of a state-wide programming initiative and development hub and how this represents the seeds of a regional AAPRS network concept. In addition, we’ll customize “NFCB’s 5x5 Model” to the unique challenges and opportunities faced by AAPRS. Lastly, like Wynton and Dianne – we’re overcome by the “Feeling of Jazz”. We’ll not only share NFCB’s Jazz InfoVault project but engage in an honest discussion about the presentation of America’s art form and what it will take to revive what some refer to as a dying format. We’ll have expert presentations, challenges to your most ardent assumptions and a wonderful time sharing solutions and recognizing opportunities. NFCB President/CEO Maxie C Jackson III will serve as your host.
	3rd Annual Latino Public Radio Summit, Part 1 Sponsored by PRSS Whether you're new, established or a station aspiring to serve the diverse Latino community, this national gathering gives you the opportunity to network, meet the players in this community and work together in 5 areas: governance, programming, development, community engagement and compliance.
	Gathering of Native Stations, Part 1 Sponsored by PRSS OK Native Stations, everyone find your conference buddy.... Just before the opening event of the NFCB Conference, the Native Station Gathering will provide the opportunity to meet with people from the other Native stations; some who have never been to the conference and some who are savvy NFCBers. Available presenters will introduce themselves, and the group will provide insight on relevant workshops. The much-lauded Native Station Directory, complete with photos will be available to facilitate relevant schmoozing.
4:00 - 5:00pm	Meeting for Conference Newcomers
6:00 - 7:00pm	Opening Reception, Sponsored by NPR

Thurs, June 14
7:00 - 8:00am	Breakfast
8:00 - 9:30am	Opening Session Welcome from Sue Matters, NFCB Board Chair Welcome from Host Stations: George Thomas, KTSU Duane Bradley, KPFT Remarks from Maxie C Jackson III, NFCB President & CEO Keynote Address by Kay Sprinkel Grace: Dare to Dream
9:30 - 10:00am	Beverage Break Sponsored by PRX
10:00 - 11:15am	B Community Radio to Community Media: The Big Picture Maxie C Jackson III, NFCB, Washington, D.C. Charles Meyer, NCME, Madison, WI In 2012, does it make sense for us to think in terms of “just radio” any more? To what extent are we still thinking of social media, digital technologies, and multiple platforms as side lines to our real work which is radio? The workshop following this will offer models of community radio stations that have made the transition to community media. This session will look at the big picture—and consider the big thinking
	D New Fundraising Ideas Moderator: Sabrina Roach, Brown Paper Tickets, Seattle, WA Ken Freedman, WFMU, Jersey City, NJ Mary Oishi, KUNM, Albuquerque, NM Laura Taylor, WMNF, Tampa, FL Tip jars, show-by-show pledging, on-line auctions, vehicle donation programs—these are some of the ideas that have been very successful for these stations. There will be others—and undoubtedly some will be new to you.
	E Community Engagement 1.0: An Essential Local Service Moderator: Ann Alquist, NCME, Madison, WI Bill Barquín, Radio Campesina, Phoenix, AZ Janis Lane-Ewart, KFAI, Minneapolis, MN Jeff Pope, KSJD, Cortez, CO Silvia Rivera, Vocalo, Chicago, IL Do you want to be more engaged with your community? Do you need practical tips on where to start? This introduction to community engagement is right up your alley. We will define community engagement,explain the difference between outreach and engagement,andidentify characteristics of an engaged station. You'll walk away with examples of best practices from your community radio peers who arekick-starting their engagement efforts, and those who areeffectively engaging with their community.And you’ll learn why this work is such an essential part of our public service.
	C Legal Issues in Broadcasting 1 Moderator: Martina Lynde, WOMR, Provincetown, MA Michael Berg, Law Office of Michael D. Berg, Washington, D.C. John Crigler, Garvey Schubert Barer, Washington, D.C. Lawrence Miller, Schwartz, Woods & Miller, Washington, D.C. Melodie Virtue, Garvey Schubert Barer, Washington, D.C. Indecency, EAS, license renewals and challenges, challenges to LMAs such as KUSF, translators vs. LPFMs, possible changes in the Quarterly Issues/Programs report, and other issues that intrigue our panel of attorneys and keep you up at night.
	P Hostiness: What You Need to Be a Great Host Marilyn Pittman, Trainer, Actor, Comic, San Francisco, CA What’s the difference between a set of music on a community radio station and a set of music on Pandora? Personality. (Among other things). Hostiness. You could be reading a news story or a PSA, back announcing a music set, giving a weather report, introducing guests for a talk show—no matter what, you want to sound alive and alert, present and prepared. Hostiness doesn’t come in a box. You’ll learn what makes a great host and you’ll learn and practice techniques and tricks of the trade that you can learn and easily teach to others.
11:15-11:30	Travel Break
11:30-12:45	B Community Radio to Community Media: The Practice Moderator: David Freedman, WWOZ, New Orleans, LA Beverly Hacker, KDHX, St. Louis MO Patrick Hoyt, KPFT, Houston, TX Kevin Murphy, WYCE, Grand Rapids, MI Silvia Rivera, Vocalo, Chicago, IL How do they do it? How have they gone from being radio stations to be media centers? What steps did they take? What obstacles overcome? Mistakes? Lessons learned? What comes next? What can you do today? Next month?
	D/P Culture for the Common Good Christine Farren, A4MD, Austin, Texas Barbara Kooyman, A4MD, Austin, Texas Artists for Media Diversity (A4MD) is a project bringing together interests of great importance to Community Radio: independent media, artistic diversity, financial sustainability, and collaboration among community organizations. Imagine what happens when a recording artist can walk into any Community Radio station, play a new song out of left field that speaks directly to these times we are living in, and that song goes viral. The process is not complicated and everyone benefits. Other stations get access to the music; the artists are heard by more people and some of them pay for a download; the originating station gets 50% of the net proceeds. In this workshop A4MD will cover how to record songs, submit songs, share songs and promote songs using the Archive for Music Diversity (A4MD) service for noncommercial stations. All attendees will get a station activation kits that explains each procedure in hard copy for you to take back to your stations.
	T Technology Bucket Moderator: Barry Gilbert, KGNU, Boulder, CO Vanessa Maria Graber, Prometheus Radio Project, Philadelphia, PA Darlene Holmes, PRSS, Washington, D.C. Nathan Moore, WTJU, Charlottesville, VA Norm Stockwell, WORT, Madison, WI A potpourri of tech ideas, apps, and fixes—Skype for broadcast, using your iPhone as a backup STL, Soundcloud and field recording, meta data for emergency readiness, and more.
	C Legal Issues in Broadcasting 2 Moderator: Martina Lynde, WOMR, Provincetown, MA Michael Berg, Law Office of Michael D. Berg, Washington, D.C. John Crigler, Garvey Schubert Barer, Washington, D.C. Keith Jaasma, Patterson & Sheridan, L.L.P., Houston, TX Lawrence Miller, Schwartz, Woods & Miller, Washington, D.C. Melodie Virtue, Garvey Schubert Barer, Washington, D.C. In this panel, the attorneys will tackle new rulings and old questions about underwriting, copyright and social media, and the “right of publicity” on both a national and state level.
	D Fundraising for People Who Have No Time for Fundraising James Anderson, GoalBusters, Phoenix, AZ Alice Ferris, GoalBusters, Phoenix, AZ So you have to raise money because you have no staff to raise the money and you have no staff because there isn’t enough money. It is actually possible to break out of this cycle and this workshop will help you develop an action plan that can help prioritize fundraising and make it a habit without it taking over your life. You will learn how to decide which of the many fundraising activities will work for your station. You’ll get examples of activities that don’t usually work in small shops, and why. You’ll get strategies for how to get volunteers involved in fundraising even when they think they don't like fundraising. We'll also talk about "delegating" your fundraising to technology--how to automate part of your program.
12:45 - 2pm	Lunch and Discussion of Code of Editorial Integrity
2 - 5pm	So Much Going on, or Siesta (take a nap, check your email, call your station, take a walk, and come back.
2 - 3pm	Salon for African American Stations with NFCB Staff Sponsored by The Takeaway
3 - 4pm	Salon for Urban Stations with NFCB Staff Sponsored by The Takeaway
3:45 - 4:15pm	Beverage Break Sponsored by Lewis Kennedy Associates
4 - 5pm	Salon for Latino Stations with Staff of NFCB and LPRC
4 - 5:15pm	Roundtables: AMARC Facilitator: Norm Stockwell, WORT, Madison, WI AMARC, the World Association of Community Broadcasters, is like the global NFCB. We have conferences, support stations, and help foster relationships across the world of community radio. Please join us for a discussion of projects and initiatives around the globe and right here at home. “Support Your Station?” When you use that phrase to encourage listeners to become members or otherwise send money to the station, what do you really mean? How much influence should a member have over the program schedule, the kinds of music you play, what news you cover, etc. What do you mean when you say “your” station? Or do you avoid saying it? Turning Data into Dollars: Using Research to Bring Underwriting Dollars into Your Station Facilitator: Dave Sullivan, RRC, Olney, MD How to prepare a presentation to a potential underwriter, what data to show/not show, how to present the station when the data available are minimal, etc.
5:15 - 6:30pm	Pacifica affiliates meeting NV1 affiliates meeting
6 - 9pm	Busses will take you from the Hyatt to host stations KTSU and KPFT and back again. Station tours, light food, drinks and great music. Pianist Bobby Lyle will be playing in the stunning performance studio at KTSU.

Fri, June 15
7:00 - 8:00am	Breakfast
7:00 - 8:00am	Breakfast & 2012 Election Coverage Discussion What would 2012 election coverage sound like if Native, Latino, African American—and all community radio stations came together to report on the issues of concern to our listeners? If we came together to create content from our unique perspectives, and to interact, share and produce stories in a new cooperative news format? The conversations have begun—under the leadership of The Center for Emerging Media, in cooperation with WEAA and NFCB, and we invite you to come to breakfast, learn more, and start thinking about the contributions your station can make.
8:00 - 9:15am	E Community Engagement 2.0: Make a Digital Connection Moderator: Cristina Hanson, NCME, Madison, WI Ernesto Águilar, KPFT, Houston, TX Beverly Hacker, KDHX, St. Louis, MO Explore how you can use social media, your website and other digital tools to engage your community.Extend your in-person work engaging communities by using digital tools to spark or continue conversations and exploit the unique features of digital technology to make your station accessible through channels that represent the modern day water-cooler gathering spot. You'll hear case studies of community stations who are doing this work and walk away with a copy of the Social Media Handbook, featuring practical tools and tips to develop a social media strategy.
	P,T Let’s Network John Barth, PRX, Cambridge, MA Collaborating on radio projects and sharing audio among stations and producers these days needn't be a hassle. PRX Networks is a private and secure way that stations and producers are privately sharing, archiving and tracking all use of their audio, text and image files. It's inexpensive, real-world tested and designed to work in a radio environment where you also have to meet grant requirements. This non-tech presentation is useful to everyone from producers, to operations crew and to managers.
	P A Radical Approach to Change: Embrace, Don’t Manage Dick Brooks, ActionMedia, Minneapolis, Minnesota Change is certain. Progress is not. Progress means riding change to a better future. But progress always requires giving something up, taking a new direction, reimagining what’s possible, and striking out for something better. Community radio should embrace change. Arriving at a position of greater influence in the communities it serves, meeting heretofore unknown needs, becoming of greater value to its listeners, and insuring community radio’s value and relevance will not happen by accident. What if community radio stopped being the voice of the community and started being its ears? What would be heard? This session will consist of several parts, one of which will be a guided conversation to help you understand how you can lead/inspire/open to a process of change at your station that could radically change your programming, your internal culture, and your relationships with your community—without actually killing you in the process.
	C SoundExchange Reporting: Change Is Coming Ginny Z Berson, NFCB, Oakland, CA Phil Johnson, NPR Digital Services, Boston, MA Bob Kempf, NPR Digital Services, Boston, MA Jeff Luchsinger, CPB, Washington, DC Melodie Virtue, Garvey Schubert Barer, Washington, D.C. Please join NPR Digital Services and the CPB for a discussion on the future of SoundExchange reporting for stations covered by the CPB-SoundExchange Webcasting Agreement. Starting later in 2012, there will be some important changes affecting stations reporting through NPR Digital Services. This session will outline these changes and discuss how they impact NFCB members. Music licensing expert Melodie Virtue will also review all of the licensing options available to stations that stream music.
	D The End Is Near: Additional Gifts and End of Year Messaging Moderator: Pearl Stark, KPOV, Bend, OR Kim McCarson, KOOP, Austin, TX Kevin Murphy, WYCE, Grand Rapids, MI Andrew Todd, Aspen Public Radio, Aspen, CO December is the biggest month of the year for philanthropic giving, so why are we talking about it in June? Because the way to insure that your station is on the receiving end of many of those end of the year checks is to start planning for it now. This session will offer tips from stations that do this very well. They will discuss who to target and why, what the planning process looks like, and how to craft messages that will resonate with donors and loosen up their wallets a little more.
	G Better Boards/Better Stations Moderator: Sally Kane, KVNF, Paonia, CO Arlene Engelhardt, Pacifica Radio, Berkeley, CA Barry Gilbert, KGNU, Boulder, CO Beverly Hacker, KDHX, St. Louis, MO The road to excellence in managing a radio station is lined with best practices. This session is designed to help you understand what excellence in governance looks like and how it can make a difference to your station. It will provide a road map to help you move your board to understand and adopt best practices, and provide tools for building positive relationships and developing good communications between the station manager and the board chair.
9:15 - 9:30am	Travel Break
9:30 - 10:45am	C Complying with the Communications Act Robert Winteringham, CPB, Washington, DC CPB’s Deputy General Counsel, Bob Winteringham will discuss the Communications Act compliance requirements for CSG grantees and the CPB’s Certification Guidelines. As an element of the presentation, a copy of CPB’s certification guidelines will be provided to help stations ensure compliance. Among the requirements to be discussed are Community Advisory Boards, open meetings, open financial records, equal employment opportunity, and donor list requirements. Attendees will become familiar with the Public Broadcasting Act’s certification requirements for station grant recipients. The session will cover CPB’s interpretation of these provisions and CPB’s minimum compliance requirements for compliance with these requirements.
	B NFCB’s 5 x 5 Model: Customization + Cultivation=Greater Service Ginny Z Berson, NFCB, Oakland, CA Florence Hernandez-Ramos, LPRC, Denver, CO Maxie C Jackson III, NFCB, Washington, DC Ileana Rivera Santa, LPRC, Lake Mary, FL In an effort to provide services to NFCB members in a more targeted way, the staff, working closely with the LPRC and the Native and African-American Project Directors, has developed and refined the 5 x 5. We take five key areas of station operations--Governance, Programming, Development, Community Engagement, and Compliance—and break them into five stages leading towards mastery of the area and outstanding public service. Services—including webinars, conference sessions, regional trainings, group buys, etc.—are then designed for groups of stations in particular stages of each area. We’re excited to roll it out in detail during this session, hear your feedback, and talk about the next steps.
	P Rocky Mountain Community Radio: A Model for Collaboration Andrew Todd, Aspen Public Radio, Aspen, CO Rocky Mountain Community Radio is a coalition of 17 public radio stations throughout the state of Colorado. Together, the stations cover 90% of the state and reach more than 400,000 unique listeners per week. In the past 18 months, the organization has taken important steps to important steps to formalize the coalition so that the group can achieve its aspirations of creating quality regional news content for all its member stations. This presentation will focus on the challenges and successes in pulling together a disparate group of stations.
	T Social Media: Developing and Running a Station Strategy Moderator: Jeannie Ericson, IMA, Atlanta, GA Ernesto Águilar, KPFT, Houston, TX Bill Barquín, Radio Campesina, Phoenix, AZ Ken Freedman, WFMU, Jersey City, NJ A social media strategy begins with an understanding of what you are trying to accomplish with it. For example, are you trying to drive traffic to your FM station or to your website? Are you trying to develop new content? For whom and for what purpose? Or are you trying to do everything because you don’t want to be left behind? How do your activities support your strategy? The panelists for this session have very different goals and activities, and face distinct challenges. They will share their tips, tools and lessons learned and invite you to do the same.
	D Making the Most of Membership Moderator: Jeff Abrams, KRBX, Boise, ID Crystal Gross, WWOZ, New Orleans, LA Kim McCarson, KOOP, Austin, TX Mary Oishi, KUNM, Albuquerque, NM Best practices, tools and tips for making the most of your membership file. Increasing pledge fulfillment, renewals, sustaining memberships, increasing the ask, using in the streets community engagement to acquire members and promote the station’s mission, and more.
10:45 - 11:15am	Beverage Break
11:15 - 12:30pm	E Let the People Speak: How to Create Impactful, Community-Informed Content Arboretum I & II Moderator: Ann Alquist, NCME, Madison, WI Ariana Hall, WWOZ, New Orleans, LA Sam Neace, WMMT, Whitesburg, KY Community radio has a great tradition of giving the community a say in the content that goes on air. In this session, learn how your station can effectively create community-informed content that can make an impact on your community's needs and aspirations. Hear station examples abouttransforming public service announcements into meaningful content, partnering with allied organizations to generate content, and innovative ways to engage your audience to participate in creating content.
	C Political Broadcasting Moderator: Lackisha Freeman, WNCU, Durham, NC Michael Berg, Law Office of Michael D. Berg, Washington, D.C. John Crigler, Garvey Schubert Barer, Washington, D.C. Melodie Virtue, Garvey Schubert Barer, Washington, D.C. Three federal agencies regulate political activity for noncommercial radio stations: the Federal Communications Commission (FCC); the Internal Revenue Service (IRS); and the Federal Elections Commission (FEC).It is critical that Station Managers and Program Directors know—and understand well enough to explain to other staff and volunteers—the legal limits of partisan political activity both on and off the air. This panel covers what staff and volunteers can and cannot do regarding: endorsing and/or opposing candidates for public office; supporting or opposing ballot initiatives or other legislative initiatives; announcing fundraising events for candidates; sponsoring events or rallies where candidates are speaking or appearing; underwriting by candidates, and more.
	B Making the Case: Engaging Communities in the Fight for Federal Funding Moderator: Maxie C Jackson III, NFCB, Washington, DC Craig Aaron, Free Press, Washington, D.C. Rishi Hingoraney, NPR, Washington, D.C. It won’t be national organizations lobbying members of Congress that will save federal funding for public broadcasting. It will be local stations organizing and inspiring local community leaders and members—a grass tops and grass roots approach. And it’s not all about news and information—there is a big campaign designed for music and mixed format (music and information) stations. Find out how you can make a big difference in this fight.
	B Wisdom of the Elders Moderator: Rip Robbins, KSVR, Mount Vernon, WA Flo Hernandez-Ramos, LPRC, Denver, CO Joseph Orozco, KIDE, Hoopa, CA Elizabeth Robinson, KCSB, Santa Barbara, CA Between them they have decades of experience managing community radio stations, and doing it well. What have they learned? What were their biggest mistakes? What wisdom do they want to pass on to us? A conversation among friends about the lessons of lives spent in community broadcasting.
	P Building and Sustaining News: Creative Partnerships Moderator: Rose Aguilar, KALW, San Francisco, CA John Barth, PRX, St. Louis, MO Sonya Green, KBCS, Bellevue, WA Sally Kane, KVNF, Paonia, CO Dr. Pablo Rodriguez, Latino Public Radio Rhode Island, Cranston, RI News is expensive. And yet….providing high-quality coverage of our communities is an essential part of your public service and may provide the essential niche that only you can fill. It’s hard to do it well and do it alone, which is why we’re talking about partnerships in this session with these folks who are all engaged in interesting partnerships—with print, community groups, regional networks, NPR stations—all to the benefit of the news coverage on the community radio station. You’ll get some ideas for creating partnerships and tips on making them work.
	P Professional Radio Interviewing Skills Dick Brooks, ActionMedia, Minneapolis, MN Interviewing is a skill, not a talent. This workshop presents the most effective techniques for great recorded interviews, what mistakes to avoid, how to make people enjoy being interviewed, and provides a powerful set of “off the shelf” questions and techniques that quickly get interviews on track, and keep them headed in the direction that you, and your listeners want.
12:30 - 2:00pm	Lunch Presentation of the Volunteer of the Year Award to Barry Gilbert Presentation of the BADER Award to Ken Freedman
2:00 - 4:00pm	So Much Going on, or Siesta (take a nap, check your email, call your station, take a walk, and come back.)
2:00 - 3:00pm	Salon for Native Stations with NFCB staff
2:30 - 6:30pm	LPFM Clinic
3:00 - 4:00pm	Salon for Rural Stations with NFCB Staff
3:45 - 4:15pm	Beverage Break Sponsored by PRX
4:15 - 6:00pm	NFCB Membership Meeting
7:00-Midnight	NFCB Block Party Great Food, Great Fun and Music Music Music! Presented and sponsored by Artists for Media Diversity - A4MD Take a 4 Block Walk and a 5 Minute Train from the Hyatt Hotel to
7:00pm	Americana Troubadours - songwriters swapping songs underneath the stars at Natachee's Restaurant and Bar
8:00pm	La Pachanga - live music party with the Latino Public Radio Consortium in the Continental Club Courtyard
10:30pm	WWOZ New Orleans bringing it on and broadcasting back home with Papa Gros Funk live at the Continental Club
Sat, June 16
7:30 - 9:00am	Breakfast
9:00 - 10:30am	African American Station Summit, Part 2 Sponsored by PRSS Sponsored by PRX African American public radio stations (AAPRS) are often challenged by governance issues and financial resource. Still, much of our collective shortcomings come from low self-expectations and the lack of will required to serve as essential media. In the midst of the activity around the Trayvon Martin case and on the cusp of the 2012 general elections, we’ll explore the history of African American media relative to civic action and how your station can own “the story”. In this year’s Summit, we’ll reveal NFCB’s work with the North Carolina HBCU stations towards the development of a state-wide programming initiative and development hub and how this represents the seeds of a regional AAPRS network concept. In addition, we’ll customize “NFCB’s 5x5 Model” to the unique challenges and opportunities faced by AAPRS. Lastly, like Wynton and Dianne – we’re overcome by the “Feeling of Jazz”. We’ll not only share NFCB’s Jazz InfoVault project but engage in an honest discussion about the presentation of America’s art form and what it will take to revive what some refer to as a dying format. We’ll have expert presentations, challenges to your most ardent assumptions and a wonderful time sharing solutions and recognizing opportunities. NFCB President/CEO Maxie C Jackson III will serve as your host.
	3rd Annual Latino Public Radio Summit, Part 2 Sponsored by PRSS Whether you're new, established or a station aspiring to serve the diverse Latino community, this national gathering gives you the opportunity to network, meet the players in this community and work together in 5 areas: governance, programming, development, community engagement and compliance.
	Gathering of Native Stations, Part 2 Sponsored by PRSS Would you like to share content with other Native Stations? Would you like to know who to call about different issues unique to Native Stations? Join your fellow Native Station warriors who have won these battles and leave with tangible information you can use to help your station and community best serve each other.
	Rural Station Summit Can rural stations in a particular region come together around some programming and development functions—to reduce your costs, increase your efficiencies, build your capacity and strengthen your service to your local community? And other issues of interest to rural stations. NFCB Vice President Ginny Z Berson and KVNF Manager Sally Kane are your hosts.
	Urban Station Summit Community radio stations serving urban centers are presented with unique market challenges amidst a wealth of unrecognized resources. Together, we’ll explore how to define our space in a crowded media market while tapping into the vast resources of our cultural and information ecosystems. The evolution of the urban-based community radio station will be explored through intimate exploration of “NFCB’s 5x5 Model”, discussion regarding differentiation, and analysis of the acronym SOLOMO – and how it applies to your station. We’ll have expert presentations, challenges to your most ardent assumptions and a wonderful time sharing solutions and recognizing opportunities. NFCB President/CEO Maxie C Jackson III and NFCB Board Member Janis Lane-Ewart (KFAI) will serve as your hosts.
10:30 - 11am	Beverage Break Sponsored by PRX
11 - 12:30pm	All Summits continue
12:30 - 2:00pm	Closing Lunch

Some Highlights

Wednesday Intensives on:

Better Boards/Better Stations
Community Engagement
Bringing in the Big Bucks
Training the Trainers for Better Programming and Sound

Station Summits/Cohort Gatherings begin on Wednesday:
African American, Native, Latino (and reconvene on Saturday)

Keynote address on Thursday morning by Kay Sprinkel Grace:
Dare to Dream

Salons for Rural, Urban, Latino, Native and African American stations with NFCB senior staff

Built-in time for networking, roundtables, opportunities for interactive discussions

Saturday Station Summits and Gatherings:

African American
Latino
Native
Rural
Urban (urban means cities, metropolitan areas—it’s not code)

Workshops and Panels

Conference Sessions by tracks, in correspondence with NFCB’s 5 x 5 Model
(Workshops are still being added.This is not the final word.)

Big Thinking	Development	Compliance	Programming	Community Engagement	Governance	Other (Policy, Technology, etc.)
Community Radio to Community Media: The Big Picture	Intensive: Bringing in the Big Bucks	Legal Issues in Broadcasting 1	Intensive: Training the Trainers	Intensive: Ready Set Engage	Better Boards/Better Stations	Technology Bucket
Community Radio to Community Media: The Practice	New Fundraising Ideas	Legal Issues in Broadcasting 2	Hostiness	CE 1.0: An Essential Local Service	Intensive for New Stations: On the Air—Now What?	Making the Case: Engaging Communities in the Fight for Federal Funding
	Fundraising for People with No Time for Fundraising	SoundExchange Reporting: Change is Coming	A Radical Approach to Change	CE 2.0: Making a Digital Connection		Developing a Social Media Strategy for Your Station
Wisdom of the Elders	Making the Most of Membership	Complying with the Communications Act	Building and Sustaining News: Creative Partnerships	CE: Let the People Speak
	The End Is Near: Additional Gifts & End of Year Messaging	Political Broadcasting	Rocky Mountain Community Radio: A Model for Collaboration
	Culture for the Common Good

Roundtables
Where you can talk with your peers about...

Innovative election programming
Technical problems and solutions
Pitching and premiums
Dealing with difficult volunteers
Solutions to problems you face as a ….Program Director/Membership Director/Station Manager/Volunteer Coordinator, etc.

Summits

Wednesday, June 13 3:30-6

African American Station Summit, Part 1
African American public radio stations (AAPRS) are often challenged by governance issues and financial resource. Still, much of our collective shortcomings come from low self-expectations and the lack of will required to serve as essential media. In the midst of the activity around the Trayvon Martin case and on the cusp of the 2012 general elections, we’ll explore the history of African American media relative to civic action and how your station can own “the story”.

In this year’s Summit, we’ll reveal NFCB’s work with the North Carolina HBCU stations towards the development of a state-wide programming initiative and development hub and how this represents the seeds of a regional AAPRS network concept. In addition, we’ll customize “NFCB’s 5x5 Model” to the unique challenges and opportunities faced by AAPRS. Lastly, like Wynton and Dianne – we’re overcome by the “Feeling of Jazz”. We’ll not only share NFCB’s Jazz InfoVault project but engage in an honest discussion about the presentation of America’s art form and what it will take to revive what some refer to as a dying format. We’ll have expert presentations, challenges to your most ardent assumptions and a wonderful time sharing solutions and recognizing opportunities. NFCB President/CEO Maxie C Jackson III will serve as your host.
African American Station Summit continues on Saturday, 9-12:30

3rd Annual Latino Public Radio Summit, Part 1
Whether you're new, established or a station aspiring to serve the diverse Latino community, this national gathering gives you the opportunity to network, meet the players in this community and work together in 5 areas: governance, programming, development, community engagement and compliance.
Latino Public Radio Summit continues on Saturday, 9-4

Gathering of Native Stations, Part 1
OK Native Stations, everyone find your conference buddy ...
Just before the opening event of the NFCB Conference, the Native Station Gathering will provide the opportunity to meet with people from the other Native stations; some who have never been to the conference and some who are savvy NFCBers. Available presenters will introduce themselves, and the group will provide insight on relevant workshops. The much-lauded Native Station Directory, complete with photos will be available to facilitate relevant schmoozing.

Saturday, June 16, 9-12:30

Gathering of Native Stations, Part 2
Would you like to share content with other Native Stations? Would you like to know who to call about different issues unique to Native Stations? Join your fellow Native Station warriors who have won these battles and leave with tangible information you can use to help your station and community best serve each other.

Rural Station Summit
Can rural stations in a particular region come together around some programming and development functions—to reduce your costs, increase your efficiencies, build your capacity and strengthen your service to your local community? And other issues of interest to rural stations. NFCB Vice President Ginny Z Berson and KVNF Manager Sally Kane are your hosts.

Urban Station Summit
Community radio stations serving urban centers are presented with unique market challenges amidst a wealth of unrecognized resources. Together, we’ll explore how to define our space in a crowded media market while tapping into the vast resources of our cultural and information ecosystems. The evolution of the urban-based community radio station will be explored through intimate exploration of “NFCB’s 5x5 Model”, discussion regarding differentiation, and analysis of the acronym SOLOMO – and how it applies to your station. We’ll have expert presentations, challenges to your most ardent assumptions and a wonderful time sharing solutions and recognizing opportunities. NFCB President/CEO Maxie C Jackson III and NFCB Board Member Janis Lane-Ewart (KFAI) will serve as your hosts.

Basic Schedule

Wednesday, June 13
9am - 3pm	Intensives (lunch is included)
3:30 - 5:30pm	Initial Meetings of African American, Latino and Native Stations
6 - 7pm	Opening Reception
Thursday, June 14
7 - 8am	Breakfast
8 - 9:30am	Opening Session and Keynote by Kay Sprinkel Grace
10 - 11:15am	Workshops
11:30 - 12:45am	Workshops
12:45 - 2pm	Lunch and Discussion of Code of Editorial Integrity
2- 3, 3 - 4, 4 - 5pm	Siesta (check your email, finish a lunch conversation, take a walk, take a nap) OR 3 Salons (stations meet by cohort (urban, rural, African American, Native, Latino) with NFCB Senior Staff
4 - 5:15pm	Roundtables
5:30 - 7pm	Affiliates Meetings (Radio Bilingüe, NV1, Pacifica, etc.)
6 - 10pm	Visits the studios of KPFT and KTSU—live music, food and drink
Friday, June 15
7 - 8am	Breakfast
8 - 9:15am	Workshops
9:30 - 10:45am	Workshops
11:15 - 12:30pm	Workshops
12:30 - 2pm	Lunch and presentation of BADER and Volunteer of the Year Awards
2 - 3:30pm	Siesta OR
2 - 3, 3 - 4pm	2 Salons (stations meet by cohort (urban, rural, African American, Native, Latino) with NFCB Senior Staff
2:30 - 6:30pm	LPMF Clinic (for new applicants)
4:15 - 6pm	NFCB Membership Meeting
Evening	WWOZ and A4MD invite you to a live recording of Papa Gros Funk (details to be announced)
Saturday, June 16
8 - 9am	Breakfast
9 - 12:30pm	African American Station Summit 3rd Annual Latino Public Radio Summit Gathering of Native Stations Gathering of Rural Stations Gathering of Urban Stations
12:30 - 2pm	Lunch with Everyone
2 - 4:30pm	Latino Summit continues

Intensives
Wednesday, June 13 9AM-3 PM
(each requires a separate registration and fee)

Intensive: Ready, Set, Engage: Simple Steps to Creating a Community Engagement Plan

Engaging your community can help you serve the public and, in turn, raise your station's value, reach new audiences and more. Where do you start? Join the National Center for Media Engagement (NCME) for a comprehensive workshop designed to help you with your community engagement efforts. You'll walk out with a road map for how to create and implement a community engagement plan, both for an internal staff as well as for external audiences – whether it's on-air, online or in person.

If possible, bring your station team. We'll showcase engagement success stories that have produced real results. Plus, hands-on planning time will give your team a chance to brainstorm, bounce ideas off peers and get advice from NCME staff... and a few surprise guests.

Presenters are: the staff of the National Center for Media Engagement.

Intensive: Training the Trainers

This Intensive is for Program Directors, News Directors, Music Directors, or anyone at the station who is, works with, and/or supervises on-air talent—volunteer or paid. You will learn how to help your hosts develop consistency; establish guidelines for the sound of your station; develop a vocabulary for coaching and critiquing your airstaff; solve communication problems; lead by example if you are on the air too. You’ll come out of this Intensive with a variety of tips and tools to help you be a better leader, mentor, and broadcaster. You’ll spend the day with people facing the same obstacles and challenges as you are. Regardless of the delivery method, most of what we do is produce SOUND, and this Intensive is a great opportunity to focus on the SOUND of your station. [Limited to 25 registrants]

Presenter: Marilyn Pittman is a beloved and respected media trainer who has taught at numerous NFCB Conferences and worked with several community radio stations. Her work as a talk show host, narrator, producer, commentator, trainer and talent consultant spans over 30 years. She teaches performance workshops at UC Berkeley's Journalism School and The Knight Digital Media Center there for 20 and 11 years respectively. An actor and director by training, she became one of the first openly gay stand-up comics and is an award-winning solo performer. www.marilynpittman.com

Intensive: Bringing in the Big Bucks

With the end of PTFP and the possibility of losing CPB funds, community radio stations will need new tools for creating revenue streams that will allow them to serve their communities. The focus of this Intensive will be on the structure, process, purpose, highs/lows and mechanics of capital and major gift fundraising. Every station should be thinking about sustainability beyond the next fund drive. This Intensive will be useful for stations who want to tweak and upgrade plans already in place, and for stations who want to create and launch plans for major dollars.

Presenter: Kay Sprinkel Grace is an organizational consultant with extensive experience helping nonprofit organizations and public broadcasters develop and align their major fundraising efforts to maximum effect. Kay spoke for only 10 minutes at the closing lunch of the 2011 NFCB Community Radio Conference and her insights and ideas left everyone clamoring for more. She is an author, speaker and certified fund raising executive. http://www.kaygrace.org

Intensive for New Stations: On the Air—Now What?

This intensive for new community radio stations—already on the air—will help you move forward during your first two years of station operations. We’ll be heavy on best practices, planning and problem solving in these areas: programming, fundraising and development, technology, community engagement, and business/management. Each module will include brief presentations by community radio folk (from new and established stations) and “experts” in the field, Q & A, and small group discussion/problem-solving. Included in this intensive, is plenty of time for networking with participants from other stations, and a wealth of resources including checklists, links to policy manuals, and more. At the end of this intensive, you will have tools to chart your station on a path for success. If possible, send more than one person from your station.

Conference Hotel

Hyatt Regency
1200 Louisiana St., Houston, TX 77002

Single and double rooms are $149 plus 17% tax. Triples are $159. Quads are $169. Internet access is free. These rates are only guaranteed until May 11, 2012.

To reserve a room:
888-421-1442 and tell them you are with the NFCB Conference.
Or go to: https://resweb.passkey.com/go/NFCB

Transportation from the airports to the Hyatt:
We have arranged for a 10% discount with SuperShuttle if you book on line. You can book here or go to the SuperShuttle website and enter the discount code 4CJM3.

What Conference Registration Pays For

Breakfast, lunch and beverage breaks on Thursday, Friday and Saturday. Opening reception on Wednesday and any other “included” social events. All workshops, roundtables, Summits and Station Gatherings, Station Salons, speeches and other sessions. And of course the fabulous Conference tote bag and program book.

All the Intensives require additional registration fees.

Our Host Stations

KTSU—90.9 FM.
KTSU is licensed to Texas Southern University and its mission is to provide the Houston community with programming that features the richness and depth of our cultural heritage through the presentation of jazz and other formats, such as Oldies, Blues, Gospel and Hip-Hop. KTSU also provides its listeners with well-balanced coverage of current news events that educates and entertains and produces local programs that meet the needs of public service for a well-informed community. In addition, the station provides programs from Public Radio International and National Public Radio and serves as a training ground for students enrolled in TSU’s School of Communications.

KPFT—90.1 FM—Radio for Peace
KPFT is the Pacifica station in Houston. We serve the Greater Houston and Galveston population of nearly six million people, reaching almost 150,000 listeners every week and bringing to the airwaves an eclectic schedule of music, news, languages and information programming. In our 41-year history, we've grown along with Houston, helping to foster cooperation among the various peoples of the community and becoming a unifying force in a city of great economic and cultural contrasts.

REGISTRATION RATES AND DEADLINES

Conference Rates	Early (By 5/4)	Regular (By 6/1)	On Site (After 6/1)
NFCB Members 1st & 2nd registrant from the same organization	$400	$450	$500
Each additional registrant 3rd registrant and up from the same organization	$300	$350	$400
Non-Members	$525	$575	$625
Saturday Summit Only*	$125	$125	$125
Intensives	On Site (By 5/4)	On Site (By 6/1)	On Site (After 6/1)
Intensive for New Stations: On the Air—Now What?
Members	$100	$150	$200
Non-Members	$125	$175	$225
Intensive: Training the Trainers
Members	$200	$250	$300
Non-Members	$250	$300	$350
Intensive: Bringing in the Big Bucks
Members	$200	$250	$300
Non-Members	$250	$300	$350
Intensive: Ready, Set Engage
Members 1st person from station	$150	$200	N/A
Members 2nd person from same station	$50	$50	N/A
Non-members 1st person from station	$200	$250	N/A
Non-members 2nd person from station	$50	$50	N/A

*If you are registering for the Conference you do not have to pay an additional fee to attend the Saturday Station Summit or Gathering. If you are not registering for the Conference and will only attend one of the Summits, you must pay the fee.