Dynamic, impactful programming available on multiple platforms. Secure, sustainable finances. Authoritative, authentic engagement with your community. Productive, mutually respectful relationship with your licensee. Completely compliant with all legal and funding entities. For some Community Radio stations, this is today’s story. For many more, this is the story you’re striving for and hope to achieve soon. The work of NFCB for the past year and leading up to the 2013 Community Radio Conference is to help you transform into the strongest, most vital, most relevant, most respected community radio station that you can be—focused on public service, solid in your foundation and true to your core values--while able to respond quickly to changes in the environment, ready to take appropriate risks, and willing to collaborate with new partners. This is the work of the 5 x 5 Model and this is the work of the 2013 NFCB Community Radio Conference.
If you’ve been involved in this process, come share what you’ve learned and get ready for your next steps. If you’ve not been involved, now is the time.
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Wednesday, May 29
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Intensives |
| 9am - 3pm |
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Using the Census to Map Your Community
Community Engagement |
9am - 5pm |
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Membership Management |
| 1pm - 5pm |
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Recipe for Good Listening |
| 1pm - 5pm |
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News Partnerships Discussion
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| 4pm - 5:30pm |
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Solution Centers (by job) |
| 5pm - 6pm |
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Newcomers Meeting |
| 6pm - 7pm |
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Opening Reception |
Thursday, May 30
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| 7am - 8am |
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Breakfast |
| 8am - 9:30am |
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Opening Session/keynote by Joaquin Alvarado
Transformation: Community Radio Stations as Core, Connected Civic Institutions in a Post-Radio Age
Radio is not dead or even dying, but almost everything about the way we “do” radio has changed or will change. What’s next and how do we prepare for it? Joaquin will present several scenarios, and in each one there is a critical role for community radio stations. This conference kick-off will present a vision for community radio that is intriguing and inspiring—and entirely within the realm of possibility. |
| 9:30am - 10am |
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Beverage Break |
| 10am - 11:15am |
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Workshops/Breakouts |
| 11:15am - 11:30am |
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Travel Break |
| 11:30am - 12:45pm |
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Workshops/Breakouts |
| 12:45pm - 2pm |
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Lunch, presentation of the Bader Award and the Volunteer of the Year and Building Innovative Organizations with Ideo |
| 2pm - 6pm |
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Latino Salon Plus |
| 2:30pm - 3:45pm |
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Workshops and Panels |
| 3:45pm - 4:15pm |
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Beverage Break |
| 4:15pm - 5pm |
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Roundtables and Solution Centers |
| 4:15pm - 6:30pm |
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Pacifica Affiliates |
| 5:15pm - 6:30pm |
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Radio Bilingüe Affiliates
NV1 Affiliates |
Friday, May 31
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| 8am - 9am |
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Breakfast with a special prize given to someone in attendance |
| 9am - 10:15am |
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Workshops and Panels |
| 10:15am - 10:45am |
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Beverage Break |
| 10:45am - 12pm |
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Workshops and Panels |
| 12:15pm - 2pm |
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A Transformational Lunch |
| 2pm - 3:30pm |
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Workshops and Panels |
| 3:30pm - 4pm |
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Beverage BReak |
| 4pm - 5:30pm |
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NFCB Membership Meeting |
| 6pm - 9pm |
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Visit and tour KPFA in Berkeley |
Saturday, June 1
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| 8am - 9am |
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Breakfast
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| 9am - 12:30pm |
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Summits:
African American Stations
Native Stations
Rural Stations
Urban Stations |
| 12:30pm |
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Closing lunch |
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Conference Workshop Tracks
All
Big Thinking
Community Engagement
Development/Fundraising
Management
Programming, News and Production
Technology/Social Media
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Weds, May 29 |
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Intensives (All Intensives require additional registration fees) |
| 9 - 5pm |
Membership Management
Virginia Dambach, DEI, Fargo, ND
Annual planning, the mechanics of member appeals, estimating income and expenses, interpreting data to inform decisions, stewardship and cultivation. Practical, down-to-earth plans, samples, and recommendations to take home and put into practice.
Sponored by MemSys |
| 9 - 3pm |
Using the Census to Map Your Community
Jerry Wong, US Census Bureau, Los Angeles, CA
Lia Bolden, US Census Bureau, San Francisco, CA
How to use freely available census data to understand who is in your community of service, including extensive hands-on time mapping your own community. |
| 1 - 5pm |
Recipe for Good Listening
Moderators: Jim McKee, EarWax Productions, San Francisco, CA
Andrew Phillips, KPFA, Berkeley, CA
Martina Castro, KALW and Radio Ambulante, San Francisco
Lisa Morehouse, Independent Journalist, San Francisco, CA
Davia Nelson and Nikki Silva, The Kitchen Sisters, San Francisco, CA
A tour of what makes up some of the ingredients of good radio and critical ways of listening. |
| 1 - 5pm |
News Collaborations: Multi-Platform Approaches to Building Capacity
Moderator: Tiffany Shackleford, Association of Alternative News Media, Washington, DC
Sandy Close, New America Media, San Francisco, CA
Kevin Davis, Investigative News Network, Los Angeles, CA
Jo Ellen Green Kaiser, The Media Consortium, San Francisco, CA
Sally Kane, KVNF and Rocky Mountain Community Radio, Paonia, CO
Jacob Simas, New America Media, San Francisco, CA
An in-depth discussion on news collaborations, looking at a variety of different models—both cross-platform and cross-geography (local, regional, national and local to national).
Produced by NFCB and The Media Consortium
Sponsored by PRI |
| 4 - 5:30pm |
Solution Centers
Meet with people who do what you do and find solutions to common problems
Volunteer Coordinators
Facilitator: Maryse Dejean, WWOZ, New Orleans, LA
Music Directors
Facilitator: Marcellus Shepard, WEAA, Baltimore, MD
Station Managers
Facilitator: Carlos Lando, KUVO, Denver, CO |
| 5 - 6pm |
Meeting for Conference Newcomers |
| 6 - 7pm |
Opening Reception
Sponsored by KALW |
Thurs, May 30 |
7-8am |
Breakfast |
| 8-9:30am |
Opening Session
Welcome from Sue Matters, NFCB Board Chair
Welcome from Host Stations:
Matt Martin, KALW
Andrew Phillips, KPFA
Remarks from Janis Lane-Ewart, Interim President & CEO, NFCB
Keynote Address by Joaquin Alvarado, Chief Strategy Officer, Center for
Investigative Reporting:
Transformation: Community Radio Stations as Core, Connected Civic Institutions in a Post-Radio Age
Remarks and logistics from Ginny Z Berson, NFCB Vice President & Director of Federation Services |
| 9:30-10am |
Beverage Break sponsored by DEI |
| 10-11:15am |
Big Thinking: Transformation: A Post Keynote Conversation
Joaquin Alvarado, Center for Investigative Reporting, Oakland, CA
In his keynote, Joaquin touched on a number of issues and challenges worthy of further investigation, exploration, discussion. This session provides an opportunity to do just that.
Models of Collaboration: Development
Moderator: June Fox, DEI, Great Falls, VA
Tina Cartegena, KUVO, Denver, CO
Sally Kane, KVNF, Paonia, CO
Mollie Kabler, CoastAlaska, Sitka, AK
Janis Lane-Ewart, NFCB, Minneapolis, MN
The development track is sponsored by the Center for Car Donations
The panelists are all involved in a variety of development collaborations—some at the beginning and some well-established. They are discovering efficiencies, raising more money, and finding creative ways to work with other stations. And none of them has lost their individual identity or access to their own donor base. The stations are urban and rural; their collaborations run the gamut from fully integrated development departments to joint underwriting sales, with a lot in between. You’re bound to hear some new ideas or fresh twists that will work well for you.
Copyright or Copywrong?
Moderator: Bryant Liggett, KDUR, Durango, CO
Alan Korn, Berkeley, CA
Luis Villa, Wikimedia Foundation, San Francisco, CA
Melodie Virtue, Garvey Schubert Barer, Washington, DC
Our panel of lawyers tackles some of the sticky issues regarding intellectual property, including:
basic principles of copyright, fair use, licensing and permissions, limits of exclusivity, the Digital Millennium Copyright Act (DMCA) and the Performance Complement, works for hire and ownership of programs/content, Creative Commons licensing, issues and risks around crowdsourcing and more.
Making Program Change: Why Are We Doing This?
Ginny Z Berson, NFCB, Oakland, CA
Dick Brooks, ActionMedia, Minneapolis, MN
When we think about program change, we begin with our mission, and give serious thought to why, after all this time (whether you’ve been on the air for 1 month or 55 years) we have chosen community radio as our medium. What are we really trying to accomplish? How are we doing? What kind of impact do we want to have? Are we more interested in public service or public access? How does our current programming reflect our goals and values? And is it possible to get all the parts to move together to make the changes that will result in increased relevance to our communities?
The Programming workshops are sponsored by NV1
Creating a Positive Social Community
Moderator: Ernesto Aguilar, KPFT, Houston, TX
Ken Freedman, WFMU, Jersey City, NJ
Heidi Holton, Northern Community Radio, Grand Rapids, MN
There are really several parts to this workshop, with presenters who are on the cutting edge. How do you formulate a community of people who will serve the interests of your station and not degenerate into a free for all? How can you move them from commenters to ambassadors and/or financial supporters? What are the intentional strategies these stations have developed and what have they learned about avoiding the ugly and destructive aspects? Learn about playlist commenting; closed Facebook accounts that encourage collaboration among volunteers; the uses of Kickstarter; email newsletters, and more. |
| 11:15-11:30am |
Travel Break |
| 11:30-12:45am |
Best Practices in Partnerships and Collaborations
Moderator: Barbara Hamm Lee, NFCB, Hampton Roads, VA
Anne Huang, KALW, San Francisco, CA
Terry Green, KUSP, Santa Cruz, CA
Brett Ratliff, WMMT, Whitesburg, KY
There is so much more involved in forming a successful partnership than picking up the phone and saying, “Hey, do you want to partner with us on X project?” Our panelists have all engaged in partnerships that have been wildly successful and others that never got off the ground. What made the difference? What are the lessons learned? What are the basic principles and best practices in collaborating with other organizations? Collaborations are a two way street. In this session you'll hear perspectives from both the radio station and the community organization on what makes the best partnerships.
The Infinite Possibilities of CRM: Get Money, Save Time, Engage
Rebecca Saar, Center for Investigative Reporting, San Francisco, CA
Want to save time and be efficient? Want to take care of your members & supporters professionally and effectively? Sick of managing customer data in excel? Learn about the benefits and possibilities of implementing a fully integrated Customer Relationship Management system, how it can work for your organization, and what's involved.
CSG: The Next Iteration
Moderator: Ginny Z Berson, NFCB, Oakland, CA
Candy Capel, WVAS, Montgomery, AL
Florence Hernandez-Ramos, LPRC, Denver, CO
Sally Kane, KVNF, Paonia, CO
Bruce Theriault, CPB, Washington, DC
After a lengthy consultation process with the various stakeholders in the public radio system (including all our panelists), CPB has unveiled the next iteration of the Community Service Grants (CSG). There will be new policies and standards for transparency and diversity; updated Audience Service Criteria, NFFS and Minority Status; and a new program fostering collaborations. This workshop will explain the principles behind the changes, the vision of public service that CPB is pursuing, and the broad strokes of the new CSG program.
It’s Not Brain Surgery, It’s Just Radio: Dare to Bring Your Authentic Voice
Marilyn Pittman, Talent Coach, San Francisco, CA
Talent coach Marilyn Pittman demystifies the art of good chops and a definable persona on the radio with proven techniques for sounding better. Includes: breaking bad habits, prepping the breaks, finding fresh approaches, and some basic tools such as breathing, mic technique and copy reading. Plus, ways to analyze your own work and keep making it better.
Producing Features on the Quick
Andrew Stelzer, National Radio Project, Oakland, CA
Its 11AM on Tuesday and there’s big news happening in your town. How can your volunteer reporters get the story on the 5pm news? There’s not enough time!!! Being informative, sounding good, and meeting tight deadlines CAN all be done. In this workshop, participants will learn how to produce ‘quick & dirty’ news reports, with a same day turnaround. How to plan ahead of time, keep interviews short, and write while you edit sound will all be covered.
Basics of Streaming
Shawn Campbell, CHIRP, Chicago, IL
Mike Chmielewski, KVRF, Palmer, AK
Andrew Jones, StreamGuys, Arcata, CA
Melodie Virtue, Garvey Schubert Barer, Washington, DC
An overview of streaming from several perspectives so you can ask the right questions and make good decisions as you go forward. The questions have to do with financial, staff and other resources; technical considerations and options; legal requirements including SoundExchange elections and reporting requirements; and other operational considerations particularly for stations not CSG-qualified. |
| 12:45-2:15pm |
Lunch
Presentation of the Volunteer of the Year Award to Brenda Kett, KALW
Presentation of the Bader Award to Walter Sheppard, PTFP |
| 1:45-2:15pm |
Dessert with IDEO: Building Innovative Organizations
Joe Brown, IDEO, Palo Alto, CA
Tatyana Mamut, IDEO, Palo Alto CA
IDEO (pronounced “eye-dee-oh”) is an award-winning global design firm that takes a human-centered, design-based approach to helping organizations in the public and private sectors innovate and grow.
While you’re eating dessert, Joe and Tatyana will introduce the concepts of design thinking and how organizations can use these concepts to build a culture of innovation. |
| 2-6pm |
Latino Salon +
Latino Salon+ is an opportunity to network with public radio folk and with NFCB staff, which is hosting the IDEO session during the first part of the Salon. LPRC hosts the Plus session to engage in the formation of a Development Hub, Project Apoyo. There will also be a meeting of the Radio Bilingüe affiliates and a visit to the StoryCorps recording booth.
With support from CPB |
| 2:30-3:45pm |
AMARC Roundtable
Norm Stockwell, WORT, Madison, WI
An update and discussion on AMARC—the World Association of Community Radio—and that state of community radio around the world.
Big Thinking: Creating a Culture of Change
Dick Brooks, Action Media, Minneapolis, MN
In hundreds of focus group interviews on community issues, across all socio-demographic lines, one fundamental truth comes through. No matter the situation, good or bad, virtually everyone will agree that things can be better. And people universally want things to be better. Yet when new ideas are presented, when plans for change are explored, almost without exception people assume the worst. We all have a life time of unfulfilled promises—hearing organizations, companies, government promising change and finding instead diminishment. Things get worse, new problems arise. When a station begins to discuss making things better—better services, better programming, operations, board structure--it needs to be as part of a clearly expressed vision that shows how problems are solved and benefits gained. Dick Brooks has ideas and strategies that can help stations create positive changes.
Radical Collaboration: Tools for Partnering with Community Members
Nina Simon, Santa Cruz Museum of Art & History, Santa Cruz, CA
Stacey Marie Garcia, Santa Cruz Museum of Art & History, Santa Cruz, CA
Emily Hope Dobkin, Santa Cruz Museum of Art & History, Santa Cruz, CA
How can you involve community members in meaningful, substantive partnerships across your organization? Over the past year, staff at the Santa Cruz Museum of Art & History have worked with over 800 community partners to develop new public programs, produce participatory exhibitions and media, assess strategic approaches to outreach, and transform the museum’s identity. Join us for a hands-on workshop on techniques, challenges, and formats for community collaboration. You will leave with tools you can use with staff and volunteers to map out collaborative possibilities that will energize and deepen your engagement work.
Pledge: New Ideas, Best Practices
Moderator: Peggy Berryhill, KGUA, Gualala, CA
Tina Cartagena, KUVO, Denver, CO
June Fox, DEI, Great Falls, VA
Matt Martin, KALW, San Francisco, CA
We start with how to make the case for giving, with suggestions to help all your on-air people make a stronger case. Then the panelists present some of the successful new ideas they’re implementing—including energy-producing specials, doing everything during the 1-2 minute breaks in programs (no interruption of programming), making the drives fun (what? a pledge drive that’s fun?), using social media, and more.
Governance for Community Licensees
Moderator: Sally Kane, KVNF, Paonia, CO
Beverly Hacker, KDHX, St. Louis, MO
Matt Murphy, WERU, Blue Hills, ME
Stations that thrive have transformed the governance of their organizations to allow their leadership to be successful ambassadors and to allow their staff to do the jobs they are hired to do. In today's rapidly changing media environment, with increasing revenue and programming pressures, effective governance is the car that an organization is driving in. Is your car roadworthy? Can it move you down the road to better public service and greater impact in the communities you serve? This session will provide examples from stations that have reaped the rewards of good governance and elevated their stations to higher performance in the process.
Secrets to Growing Your Music Audience
Ben Manilla, Ben Manilla Productions, San Francisco, CA
Ken Freedman, WFMU, Jersey City, NJ
Bonnie Simmons, KPFA, Berkeley, CA
Almost everybody can now produce their own random shuffle, so what are your music programs doing that stands out and attracts and keeps listeners? How do segues, the order in which the songs are played, and the creation of sets make a difference to listeners? Our panelists are considered by many to be tops in their field and on the air. This will be a lively discussion with tips and techniques and ways to give music programs new life. Strongly recommended for music programmers and anyone who trains or works with music programmers. |
| 3:45-4:15pm |
Beverage Break sponsored by Lewis Kennedy Associates |
| 4:15-6:30pm |
Pacifica Affiliates Meet |
| 4:15-5pm |
Solution Centers
Meet with people who do what you do and find solutions to common problems
Program Directors
Facilitator: Lisa Bunker, WMPG, Portland, ME
Operations Directors
Facilitator: Ruth Brownstein, KAOS, Olympia, WA
Board Members
News Directors
Facilitator: Terri Klemetson, KMUD, Redway, CA
Development Directors and Staff
Facilitator: Shawna Sprouls, KGNU, Denver, CO |
| 5:15-6:30pm |
Radio Bilingüe Affiliates Meet
NV1 Affiliates Meet |
| 6pm-9pm |
Join producers of Making Contact www.radioproject.org,
and FSRN fsrn.org for...
Happy Hour at the Infusion Lounge.
124 Ellis St. (One-minute from the conference hotel)
Arrive by 7pm and your first drink is "on the producers!"
(Also 2 for 1 entrees if you stay for dinner.) |
| 7:30-?? |
Moth Story SLAM, sponsored by KALW. Theme: Neighborhoods
An open-mic storytelling competition, open to anyone with a five-minute story to share on the night’s theme. When the doors open, storyteller hopefuls put their names in The Moth “hat”. A half hour later, names are picked, and one by one, storytellers take the stage. The ten featured stories are scored by teams of judges selected from the audience. Each StorySLAM generates a StorySLAM winner. After ten SLAMs, the winners face off in our GrandSLAM Championships. Come sign up to tell a story, or just enjoy the show!
2050 Bryant Street, San Francisco
Doors 6:30pm/ Stories begin 7:30
$8 tickets (the majority sold in advance) |
Friday, May 31 |
| 8-9pm |
Breakfast sponsored by PRX
Be sure to be here between 8:30-8:50 when PRX will be giving away an Amazon Kindle/Fire to someone in the room. |
| 9-10:15am |
Imagining Opportunities: Projects That Transform
Moderator: Lyons Fillmer, KWMR, Point Reyes Station, CA
Deb Benedict, WTIP, Grand Marais, MN
Audrey Dilling, KALW, San Francisco, CA
Sally Kane, KVNF, Paonia, CO
How can a single focused project, with a small investment of resources, be transformative, of the station, the community, or both? What began as a limited concept at each of these stations turned into a significant source of content, connection, and engagement. The impact on the station and the community has been so substantial that the projects will continue on their own once the the initial funding (from AIR’s Localore Project and from NCME) has run out. The presenters will explain how focusing on a single project for a defined time period has opened up myriad opportunities that they never imagined, and they’ll make the case that stations that want to leap ahead can do so by following the principles they will outline and spending a little money.
Leveraging Social Media for News Engagement
Kelly Chen, Center for Investigative Reporting, Berkeley, CA
Meghann Fransworth, Center for Investigative Reporting, Berkeley, CA
The time is long past when news organizations could get away with posting at story online or running it in print without any follow up. In order to find and grow audiences, find sustainability, and get attention to their stories in an ever-more crowded digital space, news organizations need to use social media effectively and efficiently. This doesn't mean just posting a URL on Facebook. Or tweeting a headline on Twitter. Go beyond the headline and get tips and information on how to leverage your social media presence (or to even start one) so that your organization can find and engage audiences around your content. Join CIR's Senior Manager for Online Engagement, Meghann Farnsworth, and CIR's News Engagement Specialist, Kelly Chen, in a discussion about best practices for online engagement for news.
Legal Issues in Broadcasting
Moderator: Ruth Brownstein, KAOS, Olympia, WA
Michael Couzens, Oakland, CA
John Crigler, Garvey Schubert Barer, Washington, DC
Don Martin, Washington, DC
Steve Schaffer, Schwartz Woods & Miller, Washington, DC
The panel of attorneys will cover the hot topics of indecency, interference remediation from LP stations, the future of the on-line posting of your Public File, EAS requirements and the upcoming new national test, FM translators and the auction window, plugola and payola, license renewals for Pacific coast stations, and whatever other issues bubble to the top by conference time.
Creating Programs from Scratch
Dick Brooks, ActionMedia, Minneapolis, MN
Maggie Montgomery, Northern Community Radio, Grand Rapids, MN
One way to create programming for your station is to see who walks through the door, give them a little training, and put them on the air. At Northern Community Radio (KAXE), they follow a different path, which results in the station creating and owning its programs. Based on the work of CBC trainer David Candow, and working with Dick Brooks, KAXE begins by gathering stakeholders and asking the question, “What is the best possible program we can envision for this day and this time?” Using the station’s mission as the first guiding principle, the discussion produces a focus statement for the program and some core values—the “what” of the program. In this workshop, Dick and Maggie will describe how to get to a mission-based “what”, the subsequent steps to get to the “how”, and how this open, participatory process contributes to a sense of unity and collaboration.
PRX and NFCB: Do You Want to Dance?
John Barth, PRX, St. Louis, MO
PRX is making it possible for up to 20 NFCB member stations to create a network for sharing programming. PRX is waiving the fees for one year, and will give a discount to these stations for future years. So...if your station produces programs or program segments of any type that you think other NFCB member stations would be interested in; and if your station want to make space on your broadcast schedule for the best programs or program segments from other NFCB member stations--come to this session and we'll explain how it will work.
Corralling Your Data: Software and Apps for Membership, Traffic, Music and More
Moderator: Norm Stockwell, WORT, Madison, WI
Simon Frech, KMUD, Redway, CA
Terry Green, KUSP, Santa Cruz, CA
Leah Xylona, WGDR, Plainfield, VT
We have access to so much data—on donors, volunteers, listeners, community members, programs. Our panelists are using a variety of different systems and platforms to manage it all, creating Intranets (shared lateral information system), program archives, community maps, and much more. Drupal, Google, SoundCloud, WordPress, proprietary systems. Each panelist will present information on some of the data management they are doing, and then invite you to share yours. |
| 10:15-10:45am |
Beverage Break sponsored by Garvey Schubert Barer |
10:45-12pm
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Big Thinking: Sustaining Creative Culture
Moderator: Holly Kernan, KALW, San Francisco, CA
Michele Flannery, Google Play, Palo Alto, CA
Stacy Kono, Rockwood Leadership Institute, Oakland, CA
The pressures on most organizations are enormous, and while running a community radio station is not the same as doing brain surgery, there is no let up to the demands and daily deadlines. What can you do to build and sustain a culture of creativity at your station? How can you insure that staff and volunteers have room to play/grow/experiment/think? Our panelists have come up with some interesting ideas and solutions that may inspire you to make some changes in your work place that will encourage the creativity that can lead to better radio and a better place to work.
One Community: Using Visionary Engagement Criteria to Create Unity
Ernesto Aguilar, KPFT, Houston, TX
Kris Gruen, WGDR, Plainfield, VT
Leah Xylona, WGDR, Plainfield, VT
Scratching your head about how to move your station licensee, volunteer programmer and governance groups closer to a public service model without losing their trust and support? In the early stages of the 5 x 5 model, WGDR developed a transparent and inclusive process to implement an annual evaluation and assessment program designed to support the learning of volunteer programmers, establish investment in public service and engage them with the greater station community. The results include volunteers more connected to the mission and goals of the whole station, and stronger community connections. There is a bonus for university licensees—an additional component examining how a focused volunteer learning model can build a case for retention with your board.
Legal Update on Underwriting Issues
Moderator: Jeff Pope, KSJD, Cortez, CO
Michael Berg, Law Office of Michael Berg, Washington, DC
John Crigler, Garvey Schubert Barer, Washington, DC
Steve Schaffer, Schwartz Woods & Miller, Washington, DC
A look at some of the more troubling issues around underwriting announcements including slogans and logos, remotes and joint ventures (co-sponsorships of events). We’ll also look at FCC consent decrees, and recommend structures that stations should consider for reviewing all underwriting. Finally, we’ll discuss some of the issues pending before the FCC on political advertising, 3rd party fundraising, and a loosening of language restrictions that might impact your station.
Best Practices in Business Planning and Budgeting
Beverly Hacker, KDHX, St. Louis, MO
Janis Lane-Ewart, NFCB, Minneapolis, MN
Are you operating by the seat of your pants? Bouncing from one financial crisis to another? Would more planning help? This session will focus on the different kinds of business planning—strategic vs. annual, project vs. financial—what each requires and how staff, board and other stakeholders participate. This is not a session on how to read a balance sheet or other financial documents. This is about the different kinds of planning required to keep the station operating smoothly, how to identify and get the resources you need to be successful.
Project Censored: Finding and Reporting Hidden Stories
Mickey Huff, Project Censored, Cotati, CA
Peter Phillips, Project Censored, Cotati, CA
Andy Lee Roth, Project Censored, San Rafael, CA
The Project Censored Show is part of KPFA’s morning lineup. Established in December 2010, this weekly news and public affairs program emphasizes independent journalism and stories deemed "beyond the pale" of the corporate media gatekeepers, highlighting fact-based reports that even some free speech broadcasters consider too controversial to address. The program is based on the 37-year veteran media research organization Project Censored, which publishes an annual book on the most under reported and censored stories in the United States. This workshop will emphasize Project Censored's research methods, including how they produce Validated Independent News Stories (VINs) that often are the basis for their weekly program.
PRSS Sound Bytes
Andrew Haden, PRSS, Washington, DC
Earl Johnson, PRSS, Washington, DC
Megan Williams, PRSS, Washington, DC
The Public Radio Satellite System (PRSS) rolls out its new apps, tools, upgrades and devices to help you collaborate. They’ll discuss mapping, FEMA, Captioning, and Press Forward. |
| 12-2pm |
Lunch and Panel on Transformation
What Is the Future of Community Media and How Do We Get There?
Produced by Matt Martin, KALW, San Francisco, CA
Moderator: Glynn Washington, Snap Judgment, Oakland, CA
Mollie Kabler, CoastAlaska, Sitka, AK
Ellen Rocco, North Country Public Radio, Canton, NY
Bruce Theriault, CPB, Washington, DC
Sue Schardt, AIR, Boston, MA |
| 2:15-3:30pm |
Big Thinking: Why We Love to Make Mistakes
Ken Freedman, WFMU, Jersey City, New Jersey
Nobody wants to be a flop or failure, but life in the safe zone of no-mistakes is stagnant and ultimately regressive. How can stations and organizations create a climate where smart risk-taking is encouraged and mistakes are not punished? WFMU has established an international reputation for online innovation as well as for being a provider of beloved music, comedy and experimental radio programs. Station Manager Ken Freedman talks about the environment of risk taking at WFMU that made this reputation possible. Ken will discuss memorable successes and spectacular failures of media experimentation during his three decades at WFMU, radio & technical improvisation, and staying on the air after during hurricane Sandy.
Planned Giving
Stan Yogi, Klein & Roth Consulting, Oakland, CA
Do you dream of a benefactor leaving your station $1 million in her will? Chances of that happening will increase greatly if you actively ask supporters for estate gifts. Even on a small budget you can reap large rewards by encouraging supporters to remember your station in their estate plans. This workshop will help participants develop and implement a planned giving program. Learn about legacy gift options, the infrastructure for a planned giving program, ways of encouraging donors to make estate gifts, maintaining relationships with planned giving donors, and the administration of planned gifts after a supporter passes away. This workshop is suited for stations with an established base of at least 100 donors who contribute regularly, regardless of the size of their gifts.
Volunteers: Changing the Paradigm
Moderator: Peggy Berryhill, KGUA, Gualala, CA
Maryse Dejean, WWOZ, New Orleans, LA
Maggie Montgomery, Northern Community Radio, Grand Rapids, MN
Florence Hernandez Ramos, LPRC, Denver, CO
Volunteers are an essential and valuable part of most community radio stations. For many stations, the days of “doors wide open and do whatever you want” are over. How do we attract, train and retain volunteers who are willing to participate in something other than “my show”? How do we create a culture that encourages collaboration, and that values off-air work like engagement, technology, administrative and clerical work? How do we create a culture that is welcoming of people who are not part of the majority culture of the station? These presenters have done some remarkable work and will share their experience and wisdom.
Models of Collaboration: News
Moderator: Candy Capel, WVAS, Montgomery, AL
Mollie Kabler, CoastAlaska, Sitka, AK
Nathan Moore, WTJU, Charlottesville, VA
Jeff Pope, KSJD, Cortez, CO
There is a gaping hole in most communities—coverage of local news and local issues, and there is a great opportunity for community radio stations to fill that hole. Stronger local news usually leads to greater value to the community which leads to more revenue, but too often stations lack the capacity to provide or expand their hard news coverage. The answer may lie in collaborations—with other radio stations, print, on-line, or PEG TV channels. Three different models of news collaboration are represented on this panel. The panelists will describe the nature of their collaborations and how they work, the partners, impact on the station and the community, and lessons learned.
Plug In! Hardwiring Relationships through Social Media
James Anderson, GoalBusters, Phoenix, AZ
Alice Ferris, GoalBusters, Phoenix, AZ
“Like”, “Tweet”, “Tag”, “Friend” – none of these words means what they used to in today’s social media world! Facebook, YouTube, Twitter and many other social media platforms can be useful engagement and fundraising tools, especially to engage Generation X and Millennial audiences. Taking advantage of online social media can help you maximize the reach and impact of your messages and outreach without straining your budget and wasting your team’s valuable time. We’ll show you how to put sites like Facebook, Twitter and YouTube to work without it taking over your life. |
| 3:30-4pm |
Beverage Break sponsored by DEI |
| 4-5:30pm |
NFCB Membership Meeting |
| 6pm-9pm |
Visit and tour KPFA in Berkeley |
Saturday, June 1 |
| 8-9am |
Breakfast |
| 9-10:30am |
African American Station Summit
Sponsored by NPR
Following a brief presentation on the Digital Diaspora Family Reunion, the focus will turn to development. Presenters include Virginia Dambach from DEI on cultivating, motivating and retaining members. Marcus Walton from the Association of Black Foundation Executives will speak on developing giving circles and major donor programs. Dr. Kenneth Chandler of North Carolina Central University will focus on how stations at HBCUs can build stronger, more positive relationships with the office at Institutional Advancement at your university. There will be time to address your particular development issues one-on-one with these experts.
Supported by a grant from CPB
Urban Station Summit
Sponsored by PRI
The Urban Summit will help you address areas of chief concern to your station such as fundraising, governance, programming, engagement, compliance and technology. We will be identifying best practices, impediments to change and the impact of new media and other trends in public broadcasting that may affect your station’s future well-being. In addition, we will work with you to see where the 5x5 model is most relevant to your station, and where your station may require more customized assistance from NFCB. Finally, we will address your primary and secondary areas of service that you have identified as the value propositions for those using your station and those providing the financial support to guarantee your station’s survival and growth in the increasingly competitive media environment of 2013. Join Martina Lynde from WOMR, Provincetown, Massachusetts; David Freedman from WWOZ, New Orleans, Louisiana; and Dave Downing from WLNZ, Lansing, Michigan, along with a room full of people with years of experience in community radio.
Rural Station Summit
Meet with your peers from other rural stations for discussions of common interests, challenges and opportunities. We’ll begin by asking you to share one nugget of information or pearl of wisdom that you gleaned from the conference and that you plan to take action on when you get home. We’ll spend time on how the new CSG requirements will affect rural stations; discuss hard news vs. public affairs; and hear about rural stations whose deep adoption of and involvement in community engagement has led to strong impact and relevance in their communities—and helped them overcome the impact of the big urban stations or statewide networks in their area. And more…. (The Rural Station Summit planning group is Maggie Montgomery, Debbie Benedict, Sally Kane, Mike Chmielewski, and Amanda Eichstaedt).
Gathering of Native Stations
He:Yung, Ya’at eeh-ay, Boozhoo , Henschi, Itukdi Kadux, Niix Putchwai!
Please join co-hosts Joseph Orozco GM of KIDE in Hoopa Ca; Sue Matters GM, KWSO, Confederated Tribes of Warm Springs; and Peggy Berryhill GM KGUA in Gualala Ca to meet, greet, learn and have fun at our annual Gathering of Native Stations. Please bring something to share--perhaps local foods, station stuff, something that you can share during our give-away. We plan to explore program sharing and using services like SOUNDCLOUD.com. Would you like to learn how to set up a Native Radio Account where we all can share programs, PSAs, interstitials, or modules? If so, please bring a laptop or tablet. And bring a PSA, an interview, a program or a local song to use in a hands-on demonstration. We would like to discuss how we use our Native language on-air. Please bring a sample of what you do to promote your local Native Language(s). Please bring a USB with an mp3 file we can load to one computer that is connected to a room monitor. This is a show and tell where we learn from each other. We would like to have an idea of what you would want to come away with from your attendance in our 2013 Gathering of Native Stations. We will dedicate time at the start of the meeting to gather ideas. And as a group we will select one or two items to dedicate more time to discussion before we leave. We most likely will not have time to discuss every item. Knowing our collective concerns gives us insight into how much we have in common. We will know what else to address in the coming year. |
| 10:30-11am |
Beverage Break Sponsored by NV1 |
| 11-12:30pm |
Summits continue and conclude |
| 12:30pm |
Closing Lunch |

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Transformation: Community Radio Stations as Core, Connected Civic Institutions in a Post-Radio Age
Radio is not dead or even dying, but almost everything about the way we “do” radio has changed or will change. What’s next and how do we prepare for it? Joaquin will present several scenarios, and in each one there is a critical role for community radio stations. This conference kick-off will present a vision for community radio that is intriguing and inspiring—and entirely within the realm of possibility.
Before joining the Center for Investigative Reporting,JoaquinAlvarado served as senior vice president for digital innovation at American Public Media and founding senior vice president for diversity and innovation at the Corporation for Public Broadcasting. He is the founder of CoCo Studios, which promotes media collaboration and game development for fiber and mobile networks.Joaquinwas the founding director of the Institute for Next Generation Internet, which launched in 2005 from San Francisco State University. In 2004,Joaquinbegan the National Public Lightpath, advocating high-speed, fiber-optic network as the next generation of the Internet. Alvarado holds a bachelor’s degree in Chicano Studies from UC Berkeley and an MFA from the UCLA School of Theatre, Film, and Television. He serves on the boards ofTechSoup Global andDEI. He is the co-author of Contemporary Chicana and Chicano Art. He lives with his wife and two children in Oakland.
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9am - 3pm
Using the Census to Map Your Community
This is a hands-on session--at the end of the day you will have begun the actual mapping of your community of service. NFCB believes that mapping your community is a critical first step in your community engagement strategy: identifying emerging demographics and gaining a deeper understanding of the characteristics of people living in your signal area. The US Census has a wealth of information that can provide new insights to the communities you serve and want to serve. The presenters will give you a clear picture of what information is available and what isn't. They will demonstrate the mapping technique with three participating stations from different market sizes. They will explain how to download the data, how to map various characteristics, and how to use the information you have gathered. Then it will be your turn. Each participant will download data about your signal area and begin to create the maps. You must bring your own laptop if you want to participate in the hands-on mapping portion of this intensive workshop.
Presenters: Jerry Wong, Information Services Specialist, US Census Bureau
Lia Bolden, Data Dissemination Specialist, US Census Bureau
9am - 5pm
Membership Management: Getting to 5
This development intensive is designed for NFCB stations at stages 0-2 who are committed to progressing through the 5x5 Model. A combination of fast paced presentations, hands-on exercises, interactive discussions and robust brainstorming assure that we’ll be able to cover the big picture along with step- by-step details to help you move your station to your next level. We’ll cover annual planning, the mechanics of member appeals, estimating income and expenses, interpreting data to inform decisions, stewardship and cultivation. You can expect practical, down-to-earth plans, samples, and recommendations to take home and put into practice. This is vital information for stations wanting to increase revenues and grow your capacity with better planning and management of your membership information.
Attendance will be limited to 20 people.
Presenter: Virginia Dambach, Direct Marketing Services Manager for DEI (Development Exchange, Inc.).
1pm - 5pm
Recipe for Good Listening
Come spend the afternoon with a handful of our San Francisco Bay Area 21st century talent and radio visionaries and hear what they have to say about what makes up some of the ingredients of good radio and critical ways of listening. We will hear from some of the works of Davia Nelson and Nikki Silva of the Kitchen Sisters who have been creating their own brand of fun and culturally diverse programming for over thirty years, currently producing the series The Making Of a co-production with KQED and AIR. Independent public radio and print journalist Lisa Morehouse whos’ filed for KQED’s The California Report, NPR’s Latino USA and All Things Considered, Edutopia magazine and McSweeney’s and Maria-Martina Castro of KALW’s Crosscurrents, producer of The Audiophiles and co-founder and senior producer of Radio Ambulante, a spanish-language podcast that features compelling, sound-rich radio stories from everywhere Spanish is spoken. In the second half of the event the panelists will share some of the work they admire and that has influenced their way listening. Finally, the audience will break out into smaller groups and have an opportunity to take part in a discussion about some of practices and techniques used in radio programming today; what works, what doesn't work and why, a short lesson in critical listening.
1pm - 5pm
News Collaborations: Multi-Platform Approaches to Building Capacity
For community radio stations wanting to increase and enhance their news coverage but without an influx of new money, the solution may be collaborations with other journalism organizations looking to do the same. This session is presented as a collaboration of NFCB and The Media Consortium. We will provide an in-depth discussion on news collaborations, looking at a variety of different models—both cross-platform and cross-geography (local, regional, national and local to national). There will be presentations from a few key leaders on successful collaborations they have organized, followed by small group discussions so that participants can go deeper with each of the presenters, or perhaps identify an area not touched on by any that they wish to explore with others. Attendees will come from mainly from community radio, but will include cable access TV, print, online, and multi-platform organizations.
Among the topics to be addressed are:
- Training existing staff/volunteers to think/produce across platforms
- Sustainable funding
- Managing digital workflow issues
- Technology requirements
- Training citizen journalists to provide more useable content
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African American Station Summit
When you're in charge of a public radio station, sometimes it seems as if it's all about the money - fundraising, grant writing, membership cultivation, major donors, events...the list goes on and on. It's a challenge for many stations, but we have some answers for you at the African American Public Radio Stations Summit!
Want to know the latest best practices for cultivating, motivating and retaining members? Virginia Dambach, Independent Consultant and Direct Marketing Services Manager with DEI, has practical, hands-on information you will be able to implement immediately!
Trying to figure out new ways to entice members in your community to become major donors? Marcus Walton, Director of Programs with the Association of Black Foundation Executives shares industry "inside tips" to get you on track!
Tired of knocking your head against the wall trying to get along with Institutional Advancement at your University? Dr. Kenneth Chandler, Associate Vice Chancellor, Institutional Advancement at North Carolina Central University has some insight to creating positive relationships!
Plus, you'll have the opportunity to address your particular development issues one-on-one with our experts during the session.
Supported by a grant from CPB:
Rural Station Summit Meet with your peers from other rural stations for discussions of common interests, challenges and opportunities. We’ll begin by asking you to share one nugget of information or pearl of wisdom that you gleaned from the conference and that you plan to take action on when you get home. We’ll spend time on how the new CSG requirements will affect rural stations; discuss hard news vs. public affairs; and hear about rural stations whose deep adoption of and involvement in community engagement has led to strong impact and relevance in their communities—and helped them overcome the impact of the big urban stations or statewide networks in their area. And more…. (The Rural Station Summit planning group is Maggie Montgomery, Debbie Benedict, Sally Kane, Mike Chmielewski, and Amanda Eichstaedt).
Gathering of Native Stations
He:Yung, Ya’at eeh-ay, Boozhoo ,Henschi, Itukdi Kadux, Niix Putchwai!
Please join co-hosts Joseph Orozco GM of KIDE in Hoopa Ca; Sue Matters GM, KWSO, Confederated Tribes of Warm Springs; and Peggy Berryhill GM KGUA in Gualala Ca to meet, greet, learn and have fun at our annualGathering of Native Stations.Please bring something to share--perhaps local foods, station stuff, something that you can share during our give-away.
We plan to explore program sharing and using services likeSOUNDCLOUD.com. Have you used the online service, SOUNDCLOUD.com.? Would you like to learn how to set up a Native Radio Account where we all can share programs, PSAs, interstitials, or modules?If so, please bring a laptop or tablet. And bring a PSA, an interview, a program or a local song to use in a hands-on demonstration.
We would like to discuss how we use our Native language on-air. Please bring a sample of what you do to promote your local Native Language(s). Please bring a USB with an mp3 file we can load to one computer that is connected to a room monitor. This is a show and tell where we learn from each other.
We would like to have an idea of what you would want to come away with from your attendance in our 2013 Gathering of Native Stations. We will dedicatetime at the start of the meetingto gather ideas. And as a group we will select one or two items to dedicate more time to discussion before we leave. Wemost likely will not have time to discussevery item. Knowing our collective concerns gives us insight into how much we have in common. We will know what else to address in the coming year.
Latino Salon+
The next national gathering of Latino public radio professionals is during the National Community Radio Conference hosted by the National Federation of Community Broadcasters. Because of its commitment to diversity, as it has for three decades, NFCB has carved out space for the Latino participants to meet during its conference. The gathering of Latinos happens in San Francisco, tentatively scheduled from 12:45 pm to 6 pm PT on Thursday, May 30.
Latino Salon+ is an opportunity to network with public radio folk and with NFCB staff, which is hosting the IDEO session during the first part of the Salon. LPRC hosts the Plus session to engage in the formation of a Development Hub, Project Apoyo. There will also be a meeting of the Radio Bilingüe affiliates and a visit to the StoryCorps recording booth.
Supported by a grant from CPB:
Urban Station Suimmit
The Urban Summit will help you address areas of chief concern to your station such as fundraising, governance, programming, engagement, compliance and technology. We will be identifying best practices, impediments to change and the impact of new media and other trends in public broadcasting that may affect your station’s future well-being. In addition, we will work with you to see where the 5x5 model is most relevant to your station, and where your station may require more customized assistance from NFCB. Finally, we will address your primary and secondary areas of service that you have identified as the value propositions for those using your station and those providing the financial support to guarantee your station’s survival and growth in the increasingly competitive media environment of 2013. Join Martina Lynde from WOMR, Provincetown, Massachusetts; David Freedman from WWOZ, New Orleans, Louisiana; and Dave Downing from WLNZ, Lansing, Michigan, along with a room full of people with years of experience in community radio.
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Parc 55
San Francisco, Union Square
http://www.parc55hotel.com/
NFCB Conference Hotel rates are $155 plus tax/night for single, double, triple and quad
You can book your room online or by calling 1-800-595-0507. Be sure to request the National Federation of Community Broadcasters group rate.
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Click here to view all of the available sponsorship opportunities
Click here to register as an exhibitor or tote stuffer.
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