Intensive: Human Resources Management
Maxine M. Fuller, The McKinley Group, Atlanta, Georgia

Managing Program Change
Arthur Cohen, PRPD, Hamilton, New York
Dan Richmond, KFAI, Minneapolis, Minnesota
Mark Sachs, Organizational Consulting, Silver Spring, Maryland

If I Had a Hammer: A Guide to Building a Community Radio Station
Sponsored by Public Radio Capital

Opening Reception
Sponsored by the Pacifica Radio Archives and the Pacifica Foundation

Conference Workshop Tracks:

All
Producers
Development/Underwriting/Fundraising
Management
Outreach/Community Engagement
Programming
Technology

Breakfast 

Opening Session 

Beverage Break
Sponsored by Lewis Kennedy Associates

M, Financial Management and Budgeting for New Managers
Kai Aiyetoro, NFCB, Oakland, California
Kim Carroll Bosler, KBUT, Crested Butte, Colorado
Managing and monitoring finances can be among the most daunting tasks for new managers.  This workshop will give you tools for the job: planning, budgeting, understanding financial statements, preparing reports, and more.

D, Reviewing Your Membership Program
Carol Rhine, Target Analysis Group, Cambridge, Massachusetts
What are the elements of a strong membership program?  How do you move from “just enough” to better than that and then to excellent?  KVMR in Nevada City, California has offered their membership program for public review.  By examining and discussing each of the pieces, and the whole, Carol will demonstrate the principles and practicalities of great membership programs.  Throughout the rest of the day, Carol will meet privately with stations for up to 30 minutes to review their programs. 

T,A, New Media: What We Know and What We Think
Ken Freedman, WFMU, Jersey City, New Jersey
Mark Fuerst, IMA, Rhinebeck, New York
Bev Hacker, KDHX, St. Louis, Missouri
Michael “kickingbear” Johnson, “indigenous peoples music”, Mashantucket, Connecticut
Mark will begin with a presentation on what we know about who is using new media and how they’re using it.  Then everyone will discuss where they think this is all going—what are some priorities for Community Radio stations?  What will be the next “big thing?” How can public media respond or take the lead? 

M,P, Political Broadcasting
Michael Couzens, Oakland, California
John Crigler, Garvey Schubert Barer, Washington, D.C.
Melodie Virtue, Garvey Schubert Barer, Washington, D.C.
This workshop will delve into the rules and requirements of the FCC, the IRS, and the FEC (Federal Election Commission) regarding political broadcasting:  candidates on your air, volunteers running for office, candidate endorsements, equal time requirements, Public File requirements, editorializing on ballot initiatives, and more.

O/E, A, Community Outreach and Community Engagement
Moderator: Peggy Berryhill, Native Public Media, Oakland, California
Debbie Benedict, WTIP, Grand Marais, Minnesota
Robin Metalitz, KRCB, Rohnert Park, California
Robin Pressman, KRCB, Rohnert Park, California
Community engagement is not a project—it is what you do.  Several NFCB members are involved in new community engagement work with The Harwood Institute for Public Innovation and the National Center for Outreach.  They have developed plans designed to improve the civic health of their communities and deepen the station’s significance in their communities.  They are stretching the boundaries of what it means to be a Community Radio station, and they think that you can too.  Find out about their work and ways that you can become a more vital part of your community.

A, What Can We Say: The State of Free Expression in the World
Moderator: Elizabeth Robinson, KCSB, Santa Barbara, California
Steve Buckley, AMARC, London, England
Bernard Duncan, New Zealand on Air, Wellington, New Zealand
Samuel Orozco, Radio Bilingüe, Oakland, California
The human rights to freedom of expression and access to media as content providers not simply content consumers is a struggle which takes different forms all over the world.  The advent of the media democracy movement in the US, a fairly recent phenomenon, is often perceived as a global vanguard.  In fact, we are playing 'catch up' as these struggles have been taken up and are being advanced many activists around the world.  Even as we are threatened with increased constraints in the name of security, others are challenging the restrictions they face.  In some instances this has meant imprisonment and death and in others victories.  Our panel will discuss some of these cases and engage with you about possible solidarity actions.

Individual appointments with Carol Rhine
Discuss your membership program, direct mail pieces, etc.

Workshops

M, Legal Primer for New Managers                       
Michael Couzens, Oakland, California
Melodie Virtue, Garvey Schubert Barer, Washington, D.C.
The most important legal and regulatory issues station managers must pay attention to. 

O/E,A, Community Engagement: Building Real and Virtual Community 
Moderator: Ginny Z. Berson, NFCB, Oakland, California
Milton Clipper, Public Broadcasting Atlanta, Atlanta, Georgia
Maggie Montgomery, KAXE, Grand Rapids, Minnesota
This is a workshop about change, about public broadcasting’s need to change itself. In Atlanta, Public Broadcasting Atlanta is the catalyst for a citywide movement of all the nonprofits who are working on core issues of democracy/civic engagement, education and culture.  PBA is bringing groups together in person and on line to find areas of common interest, pool resources, and find ways to support each other rather than compete with each other.  In rural Grand Rapids, KAXE is the spark igniting local foundations, businesses, electronic media, educational institutions, and citizen groups to create and house a collaborative and comprehensive community website.    PBA and KAXE are very different organizations with vastly different strategies, resources, and populations.  What they have in common is a desire to move beyond broadcasting while staying true to their missions to create community.  You may not be able to do what they are doing, but you can take home ideas, strategies, visions, and practical tools to get you started or continue moving in that direction in your community. 

P, Best Practices for Use of Audience Research Data           
Carl Nelson, Radio Research Consortium, Olney, Maryland
Dave Sullivan, Radio Research Consortium, Olney, Maryland
If you subscribe to audience data, then you are likely receiving a large amount of information.  This practical workshop will focus on how to start making use of the information when the data arrive, what to look for, how to track.  We’ll touch lightly, too, on audience data in markets with electronic measurement (PPM).

D, Nontraditional Revenue Streams                       
June Fox, DEI, Great Falls, Virginia
Laura Taylor, WMNF, Tampa, Florida
John Crigler, Garvey Schubert Barer, Washington, D.C.
There is more to fundraising than pledge, underwriting, major giving, grants and events.  Community stations are employing a number of other revenue streams that require some time and effort up front, but once established, provide a steady stream of revenue—such as employee matching gifts, online search, links to book and music sales, car donations, and more. You’ll hear about a variety of possibilities in this workshop, and if you’re doing something unusual, we’d like to hear about it too.

P, TDigitizing Your Music Library                       
Moderator: Bryce McNeil, WRAS, Atlanta, Georgia
David Freedman, WWOZ, New Orleans, Louisiana
Ken Freedman, WFMU, Jersey City, New Jersey
Matt Steadman, WRAS, Atlanta, Georgia
Best practices, tips and mistakes to avoid in converting your music library (all or part) to digital format.

M, Update on CPB Radio Activities                       
Sean Simplicio, Corporation for Public Broadcasting, Washington, D.C.
Jacquie Gales-Webb, Corporation for Public Broadcasting, Washington, D.C.
CPB staff will share information on a variety of different initiatives it is funding to help stations increase service to their communities, such as the Enhancing Services for Underserved Audiences and Grow the Audience projects.  They’ll also brief stations on activities related to CPB’s Community Service Grant (CSG) program, internet streaming rights, and Arbitron negotiations.  Where applicable, CPB will share relevant station data in the aggregate to show system performance across a variety of metrics.

Solution Centers
An opportunity to sit and talk with peers about common problems and come up with positive solutions.

Groups and facilitators:

Affiliates Meetings

Pacifica                       
NV1 (Native Voice One) 

Breakfast           

Individual appointments with PTFP            
Discuss your current grant or ask about future grants

Individual appointments with Radio Research Consortium  
RRC clients discuss your station’s research with an RRC representative

Individual appointments with CPB           
Discuss your CSG with Sean Simplicio

Workshops

M, Financial Management for Experienced Managers, Part 1
Erin Moran, Public Radio Capital, Centennial, Colorado
Sally Kane, KVNF, Paonia, Colorado
A practical and hands-on session that will cover reading financial reports, balance sheets and P & Ls; budgeting current year and long-term; measuring against budget; forecasts; understanding key indicators; budgeting for fundraising events; metrics for measuring performance.  Bring your laptop and your financials.  This is a 3 hour workshop that will conclude in the 11-12:30 slot today.

M,P, Growing Audience/Advancing Mission
Moderators: Peggy Berryhill, Native Public Media, Oakland, California
Ginny Z. Berson, NFCB Oakland, California
Beverly Hacker, KDHX, St. Louis, Missouri
Donna Land Maldonado, KRCL, Salt Lake City, Utah
Ryan Tronier, KRCL, Salt Lake City, Utah
How can a Community Radio station stay true to its mission and also grow its audience?  Why do we think these concepts are mutually exclusive?  At what point does a station decide that the number of listeners is one important measure of mission fulfillment?  Faced with the loss of CPB funding, these two Community Radio stations are in the midst of a major assessment of every aspect of their operations.  The focus of this workshop will be on programming—what changes are they going to make, what factors are influencing their decisions, what is their decision-making process, what results do they hope to achieve.  KDHX and KRCL are two stations whose changes might instruct and inspire other Community Radio stations, regardless of your relationship with CPB.

O/E,T, Social Media
Ken Freedman, WFMU, Jersey City, New Jersey
A nuts and bolts session on how to set up an online community of listeners for a radio station. 

C, Bringing the Outside In - A listening Room presented by the AIR and the Third Coast International Audio Festival
Sue Schardt, AIR, Boston, Massachusetts
Julie Shapiro, Third Coast International Audio Festival, Chicago, Illinois
Johanna Zorn, Third Coast International Audio Festival, Chicago, Illinois
Radio as a medium is dynamic as ever, pushed forward by technology and inspired by everyday listeners who are becoming makers, and makers who are turning craft into art. This is an opportunity to listen to and discuss exciting audio work bubbling up from the greater community...along with format breaking efforts by producers to reach out to community.

D, Setting Up a Membership Program, Part 1
Carol Rhine, Target Analysis Group, Cambridge, Massachusetts
A strong membership program is one key to a financially healthy station and attending this workshop will help new stations (and anyone who is just creating a program) start on the right foot and avoid the most common mistakes. Steps, systems, calendars, tracking, follow-up—Carol will walk you through the process of starting a station membership program.  This is a 3 hour workshop that will conclude in the 11-12:30 slot today.

D, Underwriting: Strategies for Sales
Shelly Mariposa, KZFR, Chico, California
Overcoming fear of cold calling. Identifying your potential supporters. Developing a pitch that’s meaningful and true to the mission of your station. Organizing yourself to track contacts. Putting it all together. Closing the sale.

Beverage Break  
Sponsored by NAPS (North American Precis Syndicate) 

Workshops

M, Financial Management for Experienced Managers, Part 2 

D, Setting Up a Membership Program, Part 2

P,M, Trends and Patterns in Radio Listening
Carl Nelson, Radio Research Consortium, Olney, Maryland
Dave Sullivan, Radio Research Consortium, Olney, Maryland
A follow-up on the content of the Audience 2010 reports.  What is the latest on radio listening patterns and how does community radio, in particular, fit in?  We will also discuss how electronic measurement (PPM) presents challenges to what we think we know about radio listening.

P,C, How to Save Your Stuff:  Introduction to Digital Preservation
Brian DeShazor, Pacifica Radio Archives, North Hollywood, California
An introduction to what’s going on in the public media system regarding long-term archiving, and how you can make sure that your archives are included.  The discussion will include the meta-data standards being set for file exchange through the PBCore project.

T,O/E, Community Radio as Community Portal
Jim Campbell, WERU/Modular Media, East Orland, Maine
How long will it be before the Internet is untethered from the computer, and is available almost anywhere through car receivers and handheld devices?  Whatever the time frame –and it isn’t a long one—the result will be thousands of audio channel choices for our listeners as they walk, drive, work, or play. And that doesn’t even count video and multi-media channels!  What will we be able to offer our listeners that the thousands of other choices available to them via the Internet do not?

One possibility is for us to serve as a trusted media portal for our communities: still producing programs of interest to our communities as we do today, but also sifting information, annotating and linking to other interesting program sources, helping to make sense of our world—in short, serving as a trusted portal (“way into”) to the huge influx of information bombarding us daily.

Join Jim for a “thinking in progress” session to consider the possibilities, the challenges, the opportunities.

D, Pledge
June Fox, Development Exchange, Great Falls, Virginia
Tom Morgan, WWOZ, New Orleans, Louisiana
Recent surveys show that public radio listeners are growing to detest pledge drives.  They can result in huge tune-out.  Nevertheless, pledge is still the way we raise most of our money, so what is to be done?  Some stations are doing successful drives that sound good and keep people listening.  Find out what they do and how they do it. 

Lunch Sponsored by NPR            

Individual appointments with Carol Rhine           
Discuss your membership program, direct mail pieces, etc.

Workshops

C, Professional Radio Interviewing Skills
Dick Brooks, ActionMedia, Minneapolis, Minnesota
Interviewing is a skill, not a talent.  This workshop presents the most effective techniques for great on-tape interviews, what mistakes to avoid, how to make people enjoy being interviewed, and provides a powerful set of “off the shelf” questions and techniques that quickly get interviews on track, and keep them headed in the direction that you, and your listeners want.

D, Station Fundraising through Grants: The Radio Bilingüe Model
PhilipTraynor, Radio Bilingüe, Fresno, California
Radio Bilingüe is not financially supported by listeners because its listeners are largely low income, underserved minority populations.  Competitive grants are the major source of Radio Bilingüe’s funds.  Philip will share the experience of the Radio Bilingüe Development Team in raising these funds.  Their approach has been to present Radio Bilingüe as “community radio”—as a process of learning from listeners what their issues and concerns are, developing programs that respond to their issues and concerns, using radio to persuade people to increase their knowledge and change their attitudes, leading listeners to a change of behaviors and practices that place them at risk and encourage behaviors that enrich their lives.

M, Legislative and Regulatory Update
John Crigler, Garvey Schubert Barer, Washington, D.C.
Parul Desai, Media Access Project, Washington, D.C.
Carol Pierson, NFCB, Oakland, California
Public Broadcasting is setting some very ambitious goals for the next five years and there will be significant political changes soon. We also know that the administration is trying to cut back funding for public broadcasting by more than 50%. Come hear what is happening, what plans there are to prevent cuts in federal funding and to increase it significantly. There are also major issues before the FCC around HD radio, LPFM, localism and ownership. Get updates on what NFCB and other allies are doing and give us feedback.

P,O/E, "Citizen" Journalism: Building Community through Participatory News
Julie Drizin, J-Lab: The Institute for Interactive Journalism, College Park, Maryland
Clodagh Rule, Cambridge Community Television, Cambridge, Massachusetts
Linn Washington, Temple University and MultiMedia Urban Reporting Lab Philadelphia, Pennsylvania
Digital technologies are revolutionizing the world of journalism. Instead of waiting for the mainstream media to cover them, or whining about it, real folks are taking the means of production into their own hands and creating new forms of independent media. Beyond call-ins and commentaries, community radio stations pioneered some of these innovations by training residents to be reporters, producers and talk show hosts. In this new century, what other tools and strategies can community radio stations use to enhance grassroots participation in news-gathering? J-Lab and the Knight Foundation have provided seed money to launch 30 people-powered media ventures that serve as models for hyperlocal news and civic engagement. This workshop will explain the New Voices program, highlight examples of successful interactive journalism and discuss how community radio stations can develop cit-j projects to benefit the station and the community.
Attendees are invited and encouraged to bring and share their ideas during an informal pitch session.

D, Underwriting: Starting from Scratch
Dave Downing, WLNZ, Lansing, Michigan
Jason Holland, WPVM-LP, Asheville, North Carolina
A step by step guide to help you establish an underwriting program at your station including setting policy, setting rates, identifying likely underwriters, finding salespeople, setting schedules, contracts, and more. 

T,M,P, Roundtable: Holistic Thinking about Technology and Radio
John Murphy, WHUS, Storrs, Connecticut
A discussion about your experiences and best practices for integrating “new” digital media—including HD radio, streaming, podcasting, and emerging platforms—with your existing FM service.  What have you learned that you can share with others?  Beyond money, are there other resources that are commonly needed?  How can people at this workshop support each other in an ongoing way?

Beverage Break  
Sponsored by DEI—The Development Exchange 

Workshops

D, Can We Say That?  Update on Underwriting and Sponsorship Issues
John Crigler, Garvey Schubert Barer, Washington, D.C.
Lawrence Miller, Schwartz, Woods, & Miller, Washington, D.C.
Melodie Virtue, Garvey Schubert Barer, Washington, D.C.
It takes a village, or at least a panel of lawyers, to understand some of the FCC regulations regarding stations’ co-sponsoring events and underwriter acknowledgements.  Where money or other consideration is coming to the station, the FCC expects strict compliance.  But the FCC doesn’t always offer clear guidelines.  This workshop will tackle some of the most complicated and confusing questions stations face.  We’ll begin with event sponsorship: what you can say on the air, how you can say it, the differences between co-sponsors who are nonprofits versus for-profits, and all the subtleties.  Then we’ll move to tricky underwriting issues: slogans, aspirational language, and other things that keep you up at night.

T,C,P, Podcasting
Michael “kickingbear” Johnson, “indigenous peoples music” The podcast, Mashantucket, Connecticut
This workshop will cover how to podcast, why you should, and how to find content to podcast outside of what you’re already broadcasting.

M,T, Translators
Michael Brown, Brown Broadcast Services, Portland, OR
Joe DiPietro, rfSoftware,Inc., Gainesville, Florida
How to save your displaced translators (a growing problem with commercial move-ins and new NCE stations); the settlement of the 2003 translators; what’s ahead for translators; and other translator issues and questions that you want to discuss.

P, Training Programs for Volunteers
Moderator: Martina Tran, NFCB, Oakland, California                                   
Rod Akil, KPFA, Berkeley, California
Diana Martinez, KPFA, Berkeley, California
Dan Richmond, KFAI, Minneapolis, Minnesota
Bruce Wirth, KSER, Everett, Washington
Most of the broadcasters on our air are not professionals.  They are probably passionate and knowledgeable about their subject, whether it’s music or public affairs.  Chances are they will sound better and have a greater impact on listeners if they have some training in broadcasting skills.  This workshop will focus on two stations’ volunteer training programs, one focusing largely on music, the other on public affairs.

O/E,M, P, New Routes: A Community Engagement Project for Community Media
Moderator: Kai Aiyetoro, NFCB, Oakland, California
Sam Marie Engle, Emory University, Atlanta, Georgia
Brenda Gonzalez, New Routes to Community Health, Madison, Wisconsin
Janis Lane-Ewart, KFAI, Minneapolis, Minnesota
Hussien Mohammed, Sagal Radio Services, Clarkston, Georgia
Gale Petersen, New Routes to Community Health, Madison, Wisconsin
Silvia Rivera, WRTE, Chicago, Illinois
New Routes to Community Health, a program of the Robert Wood Johnson Foundation and the Benton Foundation, brings together immigrant groups, established community institutions, and media production centers—including community radio stations—to create content that gives voice to immigrants’ experience adapting to work, family and community life in America. These collaborations aim to help stations reach new audiences; establish important partnerships with community institutions such as universities, foundations, theater troupes, and community organizations; and engage communities on their terms.  KFAI/ Minneapolis is focused on the Somali community and WRTE/Chicago effects focus on radio and theater production by Latino Youth.  Sagal Radio Services and Emory University’s Office of Community Partnerships are working on an Atlanta-based project focused on East African newcomers.  This workshop will focus on how the relationships are built and nourished; how stations can approach university and other educational institutions with partnering ideas (whether funded or not); and new models for community engagement beyond broadcasting.

C, Interviewing on the Fly
Dick Brooks, ActionMedia, Minneapolis, Minnesota
On those rare occasions when you absolutely can’t pre-interview a guest before putting the interview on the air, you can still do a guest-focused, enlightening interview.  Dick will show you how to do it and why you should.

Affiliates Meetings

Radio Bilingüe           
LPFM                                   

Breakfast           

Individual appointments with Radio Research Consortium
RRC clients discuss your station’s research with an RRC representative

Workshops

M, Legal Issues in Broadcasting
John Crigler, Garvey Schubert Barer, Washington, D.C.
Parul Desai, Media Access Project, Washington, D.C.
Lawrence Miller, Schwartz, Woods, & Miller, Washington, D.C.
Melodie Virtue, Garvey Schubert Barer, Washington, D.C.
A panel of lawyers will provide practical guidance on the major legal and regulatory issues affecting your station.  The timely topics to be covered include: possible changes in "localism" requirements (the creation of advisory boards, a standardized form for reporting the broadcast of non-entertainment programs; and new guidelines for license renewal);   indecency and other enforcement issues; the long and winding road to HD; and copyright issues to worry about.

P, 2008 Election Coverage: A Discussion
Leigh Ann Caldwell, Free Speech Radio News, Washington, D.C.
Nathan Moore, Pacifica Radio, Washington, D.C.
Samuel Orozco, Radio Bilingüe, San Francisco, California
This is an open-to-all discussion to consider possibilities for coverage of the 2008 elections. FSRN and Radio Bilingüe already have plans, and they will discuss how other stations and producers can collaborate with them.  Is there interest is creating other national collaborations, centrally coordinated and edited, featuring local stories of national or regional import, with local producers/reporters/stations producing the stories.  Are there resources, carriage commitment, etc.? 

D, Roundtable: Big Ideas in Fundraising
Moderator: Carol Rhine, Target Analysis Group, Cambridge, Massachusetts
An opportunity for stations to talk about auctions, events, car donation programs, the brilliant idea you’ve used to bring in the big bucks, and other off-air fundraising events. 

O/E,P, Community Engagement through Media Literacy
Beverly Hacker, KDHX, St. Louis, Missouri
This is a “Training the Trainers” session in which you will get some basic tools and lots of follow-up resources to become a media literacy trainer in your community.  Beverly Hacker is the Executive Director of KDHX Community Media, the licensee of KDHX 88.1 FM a 43,000 watt community station in St. Louis.  The organization also provides public and community access TV as well as programs in media arts and media literacy education. KDHX promotes civic and cultural participation by providing the tools, technology, and training vital to informed, creative expression.  KDHX teaches media literacy in all their media training programs and teaches media literacy in other forums in St. Louis. 

Media literacy provides the critical thinking skills that give people the tools to decipher the multitude of media messages by teaching them to analyze, access, evaluate and produce media.   By given people access to the information and tools they need to produce their own media messages, they learn how to analyze and evaluate the messages they receive every day.

C, Professional Radio Interviewing Skills
Dick Brooks, ActionMedia, Minneapolis, Minnesota
Interviewing is a skill, not a talent.  This workshop presents the most effective techniques for great on-tape interviews, what mistakes to avoid, how to make people enjoy being interviewed, and provides a powerful set of “off the shelf” questions and techniques that quickly get interviews on track, and keep them headed in the direction that you, and your listeners want.

A, Community Radio around the World
Steve Buckley, AMARC, London, England
Bernard Duncan, New Zealand on the Air, Wellington, New Zealand
Elizabeth Robinson, KCSB, Santa Barbara, California
Norman Stockwell, WORT, Madison, Wisconsin
A conversation about Community Radio around the globe.

Beverage Break   

C, Interviewing, Writing and Story Focus
Dick Brooks, ActionMedia, Minneapolis, Minnesota
An unstructured session to answer your questions about Dick’s techniques for getting great interviews, writing strong copy, and producing interesting and focused stories. 

P, Getting Service from Record Labels
Bobby Power, WRAS, Atlanta, Georgia
Chuck Taylor, WTJU, Charlottesville, Virginia
Tricks of the trade to get the best service from the most labels: from industry giants to the indies. Helpful hints whether you are a Community, University, LPFM, or other music station. Will cover how to find service, how to communicate with music providers whether they be big company reps or the guy who produced his record in his bedroom. We’ll also cover what information to put on your website.

T,O/E, Better Websites and How to Get There
Mark Fuerst, IMA, Rhinebeck, New York
Ariana Hall, WWOZ, New Orleans, Louisiana
Kevin Murphy, WYCE, Grand Rapids, Michigan
Like a radio station, a station’s website should provide a service to a significant number of people.  You’ve invested some resources into your site, and if you’re going to make it useful in an on-going way, you’re probably going to have to invest more.  Research has identified the website features that are most important to radio listeners, whether music or information.  This workshop will begin with those and then move into discussion mode with you and our identified resource people—these folks have moved from static pages to much more lively places, and they’ll talk about why, what it cost, and where they found the resources.

P, Roundtable for Program Directors
Moderator: Randy Wynne, WMNF, Tampa, Florida
How do you get it all done?  PDs are typically involved with (if not ultimately responsible for) evaluating current programs; developing new programs; evaluating new program proposals; training volunteers; supervising programming staff; understanding audience research; working with programming committees, councils or other bodies to make programming decisions; evaluating the overall sound of the station; working with the development department to plan on-air fund drives.  And more.  This is an opportunity for PDs to talk about how you set priorities, where you get support, what you consider the most critical aspects of the job, and how you get it all done.

T,C, Radio for Ears—and Eyes!
Jim Campbell, Modular Media/WERU, East Orland, Maine
In a multimedia world, sound is no longer the only production channel that audience members access. Radio reporters and producers are already beginning to be asked to also write for the eye (web or print) instead of just for the ear; to grab some photos or video while they are on the scene or conducting an interview; and then to put that material in a form that is accessible on the station's web site and maybe elsewhere. This workshop will provide a good grounding in the principles and practice for being an effective gatherer of other material while still concentrating on the sound dimension we all love. It will include a quick look at core multimedia producing skills ranging from being aware of the law of inverse squares to the controls that every camera has somewhere and that we'd better check every time if we want to return home happy with our work (and stay that way).

A, How to Avoid Getting Fried
Michael Toms, New Dimensions Radio, Ukiah, California
What would your life be like if you woke up in the morning knowing you will spend the day doing what you love without undue stress and tension? What would it be like if your relationships were always energetic and effortless? What would happen if you lived each day with vitality, energy, and passion? The answers to these questions and more, including Thomas Edison's formula for success that anyone can emulate, will be explored in this presentation along with Q&A from the audience.

Lunch                       

NFCB Membership Meeting