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Workshop Descriptions
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Foundation Fundraising
Instructor: Reid A. Zimmerman, PhD., CFRE
There is so much more to being successful at foundation grants than submitting a proposal. This Intensive will be both broad and deep. You will leave with ideas, tools and support.
Registration includes a copy of the new book, Thank You for Submitting Your Proposal: A Foundation Director Reveals What Happens Next, by Martin Teitel.
9:00am - 10:00am
Panel of Funders
A panel of local funders will discuss how they judge proposals and the organizations submitting them. These panelists are Minnesota-focused so they are not likely to fund your station, but their perspective will help you understand how funders see the world, and this will help your approach to foundations.
10:30am -12:00pm
Station Success Stories
A panel of people with successful track records will reveal best practices and mistakes to avoid. Panelists are Janis Lane-Ewart (KFAI
in Minneapolis), Sam Fuqua (KGNU in Boulder/Denver), Marcie Crim (WMMT in Whitesburg, KY) and Amie Miller (DEI's Foundation Advisor). Denise Mayotte, ex-GM of KFAI and current ED of The Sheltering Arms Foundation, will moderate the discussion.
12:00pm - 12:30pm
Lunch
12:30pm - 5:00pm
Making the Case for Support
- What is the difference between a "good" and a "great" case for philanthropic support? How do you sell your budget without losing money in the process?
- What does a Fundraising Plan look like, and should you develop one?
- Why is an evaluation component critical and how should you set it up so that you and the funder can learn from it?
- How can you communicate the impact of your project/station?
These are some of the questions that will be addressed in the afternoon session, which will be a combination of lecture, hands-on, and
individual consultation with Reid Zimmerman. Participants will walk out with practical information and tools to develop strong grant proposals.
In the Midst of Building That Dream
Radio for People Coalition
All NCE applicants from October, 2007 and new applicants from February’s filing window are invited to spend this day working on the specific challenges you face in the process of building your stations. This highly interactive intensive will be an opportunity to gain new expertise and will provide lots of time to work in small groups to drill down into the real issues that you’re facing now. Staff from NFCB, Public Radio Capital, Prometheus Radio Project, and other established community radio organizations along with the best and brightest broadcast engineers and radio attorneys will be on hand to take the basic learning you’ve received from past NFCB intensives and webinars and apply them to your present challenges.
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Developing Your Community Engagement Plan
National Center for Media Engagement
As the world turns, is your station changing with it? Engaged stations understand and respond to evolving community needs and aspirations. What is your vision for your station’s role in your community and your plan for realizing that vision? With thoughtful planning and engagement, your station can increase its relevance and service to the community.
This intensive half-day session is for stations that want to be more intentional about how they engage their communities. The National Center for Media Engagement (NCME) will help you discover, understand and create an appropriate community engagement plan. This session will help you think strategically about your station’s role in the community and how to implement that strategy.
If possible, it’s best to bring a station team. We’ll discuss engagement approaches that have produced real results. With time for hands-on planning, you’ll have a chance to work with your station team, bounce ideas off other community radio stations and get advice from NCME staff. In the process, you’ll use NCME tools to identify your vision and your internal and external approaches to engagement. The goal is to leave the session with a workable station roadmap for engaging your community.
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Do It Yourself Audience Research
Marcie Crim, WMMT, Whitesburg, Kentucky
Roger Linehan, WTIP, Grand Marais, Minnesota
Maggie Montgomery, KAXE, Grand Rapids, Minnesota
Jennifer Poenix, KAXE, Grand Rapids, Minnesota
Moderator: Ginny Z. Berson, NFCB, Oakland, California
Many rural stations recognize the necessity of audience research to measure impact and inform programming decisions, and have little alternative but to do it themselves. But there’s quite a distance between slapping together a bunch of questions and actually creating surveys that will give you useful, actionable information. These three rural stations are doing it, using a variety of methodologies.
Legal Issues in Broadcasting
Michael Berg, Law Office of Michael D. Berg, Washington, D.C.
John Crigler, Garvey Schubert Barer, Washington, D.C.
Lawrence Miller, Schwartz, Woods & Miller, Washington, D.C.
Melodie Virtue, Garvey Schubert Barer, Washington, D.C.
Moderator: Tina Lynde, WOMR, Provincetown, Massachusetts
A panel of attorneys will take on the current issues percolating in Congress, and at the FCC and other regulatory bodies. Among them: the FCC's new National Broadband Plan and its implications for broadcasting, music licensing, indecency, political broadcasting, processing of applications for new stations and prospects for filing windows.
Successful Pledge Drives
Pearl Stark, KPOV-LP, Bend, Oregon
Jorge Valdivia, WRTE, Chicago, Illinois
Randy Wynne, WMNF, Tampa, Florida
Moderator: Camille Lacapa, Native Public Media, Phoenix, Arizona
Our panelists will present several models for successfully raising money on the air. KPOV-LP is a low power station in a rural community that has just started on-air pledge drives and has spent a lot of time planning. WRTE is an urban station whose listeners are primarily young Latinos in Chicago—not your typical public or community radio audience. WMNF has been conducting successful pledge drives for decades and does a good job of bringing in the bucks without driving away the listeners. The Moderator has personal experience with and a lot of information from a number of reservation stations. This is not a cookie-cutter pledge workshop—rather it is designed to present a number of different approaches and techniques which just might work at your station.
Professional Radio Interviewing Skills, Session 1
Dick Brooks, ActionMedia, Minneapolis, Minnesota
Interviewing is a skill, not a talent. This workshop presents the most effective techniques for great recorded interviews, what mistakes to avoid, how to make people enjoy being interviewed, and provides a powerful set of “off the shelf” questions and techniques that quickly get interviews on track, and keep them headed in the direction that you, and your listeners want.
Audience Research: Practical Uses of Data from RRC
Dave Sullivan, Radio Research Consortium, Olney, Maryland
There is a huge amount of useful information in your audience research reports from RRC and this workshop will show you how to find it, and how to use it. This workshop is designed for clients of RRC, in either PPM or diary markets.
Program Collaborations
Peggy Berryhill, Native Public Media, Gualala, California
Loretta Hobbs, O’Neal-Hobbs Associates, Washington, D.C.
Mario Murillo, WRHU, Hempstead, New York
We want to work particularly with Native and Latino stations, although all are welcome, to identify issues that our communities share and around which we might develop and produce collaborative programming. Our panelists include two premier producers with national and station-based credentials, and a process wizard who will help participants brainstorm possible issues, create station groupings, and outline next steps. We see this is an important way to work together across station lines and to use some of our CSG restricted money to produce programs and build capacity at our stations.
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Managing Program Change
John Hess, Boise State Radio, Boise, Idaho
This is a 3 hour workshop that will conclude in the 4-5:30 slot. If you are contemplating program change, or in an early stage of doing it, you should not miss this workshop.
Making program change is one of the most important and difficult things you can do at a radio station. Important because you want your station to have more impact, or a different kind of impact, to provide a greater public service. Difficult because most people hate change. Having made the decision to go forward, you need to know that others have gone before you (and lived) and you do not have to reinvent the wheel. John will talk about the process of change, making the case, identifying and involving all the stakeholders, addressing the station’s culture, mistakes to avoid, and more. There will also be opportunities for you to work in small groups on particular parts of your own plan.
CPB Compliance
Kai Aiyetoro, NFCB, Oakland, California
Chuck Taylor, WTJU, Charlottesville, Virginia
Ever wonder what a CPB audit is like? Chuck has been there and passed with flying colors. He and Kai will talk about how to stay in compliance with the terms of your Community Service Grant, including requirements for Community Advisory Boards, open meetings, open financial records, equal employment opportunity , and donor list and political activities.
Exploring the Synergies between Community and Donor Relationships
Cristina Hanson, National Center for Media Engagement, Madison, Wisconsin
Deborah Turner, DEI, Minneapolis, Minnesota
In this session, we’ll outline the connection between development and engagement, specifically discussing how to align community engagement with donor engagement. This session will offer a facilitated discussion with tools focused on helping you understand the dynamic relationship between engagement, development and serving your community.
Build Your Own Public Media Camp
Martina Tran, NFCB, Oakland, California
The first national Public Media Camp, modeled after barcamps and unconferences, was held in Washington, DC last October. Participants were a diverse crowd of newsies, techies, wonks, activists, system staples, freelancers, and social media makers who got involved in countless dialogs about technology, journalism, and new media, and also learned how to create their own public media camps back at home. The national event unveiled a guide to provide organizers of local Public Media Camps with a reference toolkit for creating their own local events. This workshop will provide a little background on the PubCamp movement and, more importantly, lead you through the insights and recommendations of the PublicMediaCamp Field Guide so that your community station can also host a similar forum for dialog in your community of newsies, techies, wonks, and all the rest.
Training Volunteers
Dave Ferland, WGDR, Plainfield, Vermont
Ali Lightfoot, KVNF, Paonia, Colorado
They walk in the door with a huge amount of knowledge about Chicago Blues or the human body or the workings of city government, and they want to host a program. How do you turn passionate and knowledgeable volunteers into capable and quality on-air hosts? These two stations have developed training programs that work and they will share what they do and how they do it.
Writing for the Ear
Dick Brooks, ActionMedia, Minneapolis, Minnesota
Writing is a technique in which we “ear edit”—actually look at thow we speak compared to how we write and then convert the writing to speech. This technique makes written materials far easier to listen to, and better mimics speech over reading to listeners. A good technique and learning.
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Managing Program Change, continued...
Reading and Understanding Financial Statements
Shawna Sprowls, KGNU, Boulder, Colorado
Beverly Hacker, KDHX, St. Louis, Missouri
Shawna is also the NFCB Board treasurer and Beverly is also a trained accountant. They will help you do a better job of reading the financial documents that are so critical to your station’s functioning.
Legal Update on Underwriting Issues
Michael Berg, Law Office of Michael D. Berg, Washington, D.C.
John Crigler, Garvey Schubert Barer, Washington, D.C.
Lawrence Miller, Schwartz, Woods & Miller, Washington, D.C.
Melodie Virtue, Garvey Schubert Barer, Washington, D.C.
Moderator: Rip Robbins, KSVR, Mount Vernon, Washington
It takes a village, or at least a panel of lawyers, to understand some of the FCC regulations regarding stations’underwriter acknowledgements. Where money or other consideration is coming to the station, the FCC expects strict compliance. But the FCC doesn’t always offer clear guidelines. This workshop will tackle some of the most complicated and confusing questions stations face. We’ll cover the full gamut of tricky issues including slogans, aspirational language, event sponsorships, and the other questions that keep you up at night.
Bilingual Journalism
Graciela Orozco, Radio Bilingüe, Oakland, California
Zaidee Stavely, Radio Bilingüe, Fresno, California
Tania Unzueta, Radio Arte and Radio Bilingüe, Chicago, Illinois
Moderator: Samuel Orozco, Radio Bilingüe, Oakland, California
Against the backdrop of the decline of traditional journalism and against the odds, bilingual journalists manage to bring to the public light stories that are often under-reported or unreported by the mainstream media. The Radio Bilingüe reporters work with community radio stations in areas with significant and growing Latino populations. They usually involve making direct contact with local editors from print media, active community outreach activities, and are done with a very small production team. This is an opportunity to learn how they do it, and how you can do it.
The Future of Music
Jean Cook, Future of Music Coalition, Washington, D.C.
Ken Freedman, WFMU, Jersey City, New Jersey
Gregg McVicar, UnderCurrents, Walnut Creek, California
Arigon Starr, Wacky Productions Unlimited, West Hollywood, California
Randy Wynne, WMNF, Tampa, Florida
Moderator: Dee Henry Williams, KFAI, Minneapolis, Minnesota
The record industry as we have known it has been turned on its head. Musicians make records to support touring, rather than the other way around. Musicians don’t need labels. Do they need radio play? Will the labels continue to provide CDs to stations? Does anyone pay attention to the trade journals? Why do people turn to radio for music? And what do radio stations have to do to keep those people listening?
Online Success Stories: Great Websites, Great Communities
Matt Cowley, WMNF, Tampa, Florida
Jorge Valdivia, WRTE, Chicago, Illinois
Moderator: Peggy Berryhill, Native Public Media, Gualala, California
Finding it difficult to turn your website into something more than just a vanity page and making it something your audience comes back to daily as a staple of information and engagement? Or, are you nearly there, but could still use a few more tips on how to harness the power of social media and build online communities around your station? Listen to a few case studies of stations similar to yours who have built themselves successful websites and online communities and are developing new programming using online technology. Walk away inspired to do at least one new thing that will get your web presence to the next level.
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Making Program Change: Case Studies l
Janis Lane-Ewart, KFAI, Minneapolis, Minnesota
Adam Mehl, KFAI, Minneapolis, Minnesota
Ryan Tronier, KRCL, Salt Lake City, Utah
Moderator: John Hess, Boise State Radio, Boise, Idaho
These community radio stations are in different phases of significant program change. They will share their process, their progress, lessons learned, mistakes made, and words of advice to other stations.
Community Engagement 101
Jerry Brocklehurst, KKCR, Hanalei, HI
Cristina Hanson, National Center for Media Engagement, Madison, WI
Bryce Kirchoff, National Center for Media Engagement, Madison, WI
What does it really mean? Is it the same as civic engagement? Is it community organizing? Is it advocacy? What does it mean for my station and how do I do it with a staff of four? Forget buzz words and trendy terms, the National Center for Media Engagement (NCME) will walk you through the basics of engagement and explain why it is essential for your station. This session will help you create a strategy to engage your community and connect you with station peers who use engagement in their work.
Love the Ones You’re With: Taking Care of the Donors You Have
Julianne Amendola, Minneapolis Institute of the Arts, Minneapolis, Minnesota
Helen Kennedy, Lewis Kennedy Associates, Portland, Oregon
Gene Moore, WMNF, Tampa, Florida
In our scramble to constantly add new members to our list of supporters, we make a mistake in overlooking the donors we already have. Research shows that paying better attention to current donors really pays off over both the short and long term. Our panelists will tell you what they do to keep their donors happy, engaged, and giving and help you figure out what you can do at your stations.
Creating Programs from Scratch
Dick Brooks, ActionMedia, Minneapolis, Minnesota
Scott Hall, KAXE, Grand Rapids, Minnesota
Maggie Montgomery, KAXE, Grand Rapids, Minnesota
When you decide that your station needs a program on Issue X, or one that targets Audience Y, or one that appeals to the same listeners who love Program Z, what do you do? Working with Dick Brooks, KAXE has gone through a very deliberative process to describe goals, determine needs, identify stakeholders, and develop a program from scratch that met the needs of the station.
Generating Revenue at Native and Latino Stations
Sidnee Kellar, WOJB, Hayward, Wisconsin
Sheila Nanaeto, KUTE, Ignacio, Colorado
Magaly Rivera, Hispanics in the News, New York, New York
Graciela Orozco, Radio Bilingüe, Oakland, California
Moderator: Silvia Rivera, WBEW/Vocalo.org, Chicago, Illinois
What does a Native or Latino (or any) station do when traditional pledge drives and underwriting efforts don’t bring in the big bucks, or even the small bucks? These panelists have all had success raising money with special events, grants, and culturally relevant techniques. You’ll learn what they have done and have an opportunity to try out some ideas of your own.
AMARC: Community Radio around the World
Jim Ellinger, AMARC, Austin, Texas
Elizabeth Robinson, KCSB, Santa Barbara, California
Norm Stockwell, WORT, Madison, Wisconsin
A wide-ranging conversation about the world of community radio: women, empowerment and education using the community radio model; the reconstructions of community radio in Haiti; an update on AMARC X in Buenos Aires; and a referendum on whether the North American region (US and Canada) should petition the AMARC International Board and membership to recognize the now-informal region.
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The Future of Journalism
Joaquin Alvarado, American Public Media, Minneapolis, Minnesota
Laura Flanders, GRITtv, New York, New York
Alisa Miller, Public Radio International, Minneapolis, Minnesota
John Nichols, The Nation, Madison, Wisconsin
Moderator: Celeste Headlee, The Takeaway, New York, New York
Special Guest: Senator Amy Klobuchar, Minnesota
Senator Amy Klobuchar will kick off this plenary with comments. We all know the symptoms: newspapers folding; corporate media shutting down bureaus, laying off reporters, and accountable to the bottom line; almost everything migrating to the web, where no one has figured out how to make money to pay reporters, keep bureaus open, etc. We also all know that quality journalism is an essential element to a functioning democracy. Who will tell the people? Our panelists are big thinkers about the future of journalism—the role and responsibilities of public media, the dangers and opportunities of government involvement, the ethics and standards reporters live by, and more. There will be time for your questions and comments as well.
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Making Program Change: Case Studies 2
Debbie Benedict, WTIP, Grand Marais, Minnesota
Beverly Hacker, KDHX, St. Louis, Missouri
Nico Leone, KDHX, St. Louis, Missouri
Roger Linehan, WTIP, Grand Marais, Minnesota
Moderator: John Hess, Boise State Radio, Boise, Idaho
These community radio stations are in different phases of significant program change. They will share their process, their progress, lessons learned, mistakes made, and words of advice to other stations.
Stations Living Dangerously: Getting Started on Your Emergency Plan
Richard Dillman, SAFER and KWMR, Point Reyes Station, California
Gemma Hooley, SAFER and NPR, Washington, D.C.
If you have been unable or unwilling to create an emergency readiness plan for your station because the task seems overwhelming, and live in dread of a local disaster—fear not! Help is on the way. SAFER—Station Action for Emergency Readiness—a joint project of NFCB and NPR, and funded by CPB has created a step-by step manual that will take you through the complete process of developing your plan. We’ll also show you the digital tools that are available for you to easily make use of on your own website. This workshop will get you over the initial hurdles that have kept you from being a trusted resource for your community in a time of significant local emergency.
Legal Issues in Digital and Social Media
John Crigler, Garvey Schubert Barer, Washington, D.C.
Melodie Virtue, Garvey Schubert Barer, Washington, D.C.
Moderator: Elizabeth Robinson, KCSB, Santa Barbara, California
In the rapidly-changing area of interactive web sites and the mass-sharing of information, stations are challenged to keep up with the evolving rules that govern the use and publication of user-generated content, social media, blogs, podcasts, video and audio clips, streaming, e-commerce and other common web site tools. This session covers issues on online privacy, copyright, trademark, data security, children’s online privacy, and designation of copyright agents, along with FCC and FTC regulations. It identifies areas of exposure and ways to minimize your potential liability.
Making Waves: Radio as an Anchor for Change
Amalia Deloney, Center for Media Justice, Oakland, California
Mia Frederick, WMMT, Whitesburg, Kentucky
Loris Taylor, Native Public Media, Flagstaff, Arizona
How can community radio stations use innovative communication strategies, such as social networking, blogging, and viral media, to foster active civic engagement on pressing social issues? This workshop will look at one model of community radio projects that combine the power of first person storytelling, grassroots activism, and online communication to develop ‘narrative campaigns’ that humanize community issues and build civic participation. The workshop will include a case study of the Thousand Kites Project, which connects families to their incarcerated loved ones, through a weekly radio program and a national dialogue project which merges radio, theater, video, and online organizing. The workshop will include interactive exercises and a resource list.
Recruiting the Volunteers You Want
Reynaldo Almonte, Latino Public Radio, Providence, Rhode Island
Christi Williams, KZMU, Moab, Utah
Troy Williams, KRCL, Salt Lake City, Utah
Moderator: Mick Fiocchi, WXPR, Rhinelander, Wisconsin
You don’t have to wait for the right programmer—whether music or public affairs—to knock on your door. These three stations have a practice of identifying volunteer hosts that they want, recruiting them, training them, and getting them on the air. They each do it differently, and they will explain what they do, what mistakes they have made, and how it has changed their airsound and the culture of the station.
Attack of the Mobile Apps!
Bill Heyman, CodeMorphic, Minneapolis, Minnesota
Ken Freedman, WFMU, Jersey City, New Jersey
Jake Shapiro, Public Radio Exchange, Cambridge, Massachusetts
More and more public radio listeners are turning to their mobile phones and portable devices to hear their favorite stations, and more and more stations are reaching that audience via little programs they’re developing called apps. From PRX’s collection of stations on the Public Radio Player to independently developed apps that feature only one station each, there’s innovation being done for stations in the mobile market. Find out what’s involved in designing and distributing an app for the iPhone or the Google Android phone with a couple of veteran app imagineers and a developer. What features should be included? What, if anything, should stations charge listeners for their app? How can your station get its content picked up on one of the existing public radio apps? What is the role of the developer in all of this? And, finally, what’s the future for mobile apps, anyway?
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New Horizons: Measuring Impact
Traci Morris, Native Public Media, Phoenix, Arizona
Loris Taylor, Native Public Media, Flagstaff, Arizona
Public Radio Capital developed the New Horizons project with Native Public Media to measure where and how Native public radio stations are having impact and to use that information to help Native stations make decisions about how best to use their resources to improve services. PRC created measurement instruments that are simple and inexpensive. They paint a picture of impact through polling listeners, soliciting feedback from users, and through stories that illuminate the station’s meaning and place in the community. These instruments can be easily translated to other rural stations. Traci and Loris will discuss the tools, the next steps in implementation, and the ways that all rural stations can use them.
Funding News
Sam Fuqua, KGNU, Boulder, Colorado
Holly Kernan, KALW, San Francisco, California
Janis Lane-Ewart, KFAI, Minneapolis, Minnesota
Brenda Starr, KMUD, Redway, California
Moderator: Duane Bradley, KPFT, Houston, Texas
Producing local news coverage is expensive. It requires a significant investment of a station’s money, time and patience. You may never see a direct correlation between what you spend and what it raises in pledge. But the overall benefits to the station of well done local news coverage cannot be overstated. These stations, both urban and rural, have made the commitment. They’ll discuss how they planned for it, how they fundraised, and how they keep it on the air.
Telling the Story of Change
Israel Smith, I.S. Marketing, Minneapolis, Minnesota
Managing change has a lot of different parts, but few are more important than clearly communicating about the change to people who matter. Timing counts for a lot, so does tone. It’s essential to plan ahead, get clear on the who, what, why’s and when’s, and remember that inside of every station "stakeholder" is a person. By working through a specific example of change, Israel Smith will help you make a plan, define your story, and send you home with a checklist that will minimize the death threats.
Speed Dating in a Social Media World, Session 1
Matt Cowley, WMNF, Tampa, Florida
Ken Freedman, WFMU, Jersey City, New Jersey
Barbara Jean Johnson, WTIP, Grand Marais, Minnesota
Doug MacRostie, KAXE, Grand Rapids, Minnesota
Moderator: Martina Tran, NFCB, Oakland, California
Completely new to the world of Social Media? Sign up for 15-minute dates with experienced users to get to know different social media apps and set up accounts for your station. Create your station’s official Fan Page on Facebook. Then, set up its Twitter feed at the next desk; and establish your Flickr photostream so you can start uploading and tagging photos you’ve taken at the one after. Finally, move along to the last desk where you’ll create your station’s YouTube channel to house all the video clips that you’ll link to on your station’s website. Whichever of these tools you choose to start using during the different speed dating rounds (especially if you choose all of them), you’ll come out of this session finally a part of the social media world.
Let It Bleed: Veteran Producers Tell All
Peggy Berryhill, Native Public Media, Gualala, California
Karen Michel, WMAR, Pleasant Valley, New York
Three of public radio’s great independent producers reveal tips, tools, funny tales, and secrets that they have learned in their storied careers.
Media Reform, Media Democracy
Candace Clement, Free Press, Florence, Massachusetts
Amalia Deloney, Center for Media Justice, Oakland, California
Cheryl Leanza, A Learned Hand, Washington, D.C.
Beth McConnell, Media and Democracy Coalition, Washington, D.C.
Moderator: Al McFarlane, KFAI, Minneapolis, Minnesota
What are the current issues facing independent media in the media democracy movement? What is the Obama administration likely to propose next? Who are the players, and who are our allies? What role can community radio stations play in changing media policy? Is net neutrality a done deal? Is the era of media concentration over or is it really only getting started? Our panelists are all involved in the media reform and democracy efforts and will have an open conversation about their work and how we can fit in.
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Public Media Technology Treasure Chest
John Barth, PRX, St. Louis, Missouri
Matt Cowley, WMNF, Tampa, Florida
Ken Freedman, WFMU, Jersey City, New Jersey
Norm Stockwell, WORT, Madison, Wisconsin
Moderator: Peggy Berryhill, Native Public Media, Gualala, California
Community radio techies and geeks discuss the best plugins, drivers, and widgets that they’ve found to make their jobs in public media that much easier. This overview of the many resources and tools out there which specifically relate to media in an online world will take a decidedly tech-heavy route, but will provide some ideas for everyone. Presenters will share their favorite finds, demonstrate how certain tools are used, and look to the audience for new tricks they have up their sleeves. Come prepared to share any online tools for multi-media development and mash-ups that you like. It’s a brave new world in public media.
What’s the Big Idea? Development Thinking Outside the Box
Facilitator: Tina Lynde, WOMR, Provincetown, Massachusetts
This is an unformatted discussion about new ideas in fundraising. Did you try something new that worked? Tell us about it. Are you looking for new ideas? Bring your brain and an open mind and let’s see if together we can come up with something brilliant, or at least money-making.
Building A National Touring Network Model for Collaborations with Local Radio and Musicians
Barbara Kooyman, Artists for Media Diversity, Austin, Texas
John Murphy, WHUS, Storrs, Connecticut
Ursula Reudenberg, Pacifica Radio, Brooklyn, New York
This session will focus on the symbiotic and powerful relationship between community stations and the music scene in your region, and how to promote local culture and commerce through your on-air and programming efforts. A national project is underway to link local stations and venues to create a new national/regional music touring highway (network) to help new and established artists reach live audiences. A new Internet site has been created (Artists for Media Diversity, www.A4MD.org) to share artist-donated music with local stations for programming collaborations and mutual fundraising, using a new and unique model for station development. We will explore ways for your station to join this effort and build this highway together. A second project under discussion within Pacifica Radio involves creating a portal for community radio e-commerce and national/regional theatre touring, using the same model and highway. Together, both efforts represent significant new opportunities for community radio.
Best Practices in HR—Sharing among Managers
An unformatted discussion among managers. What have you learned, what problems seem insurmountable, what solutions have you come up with?
Getting the Board You Want
Beverly Hacker, KDHX, St. Louis, Missouri
Does your Board of Directors further your station’s mission and vision or hinder them? Does your Board take a big picture view or do members protect narrow self-interest? KDHX has been through a long and ultimately successful process of changing their governing board. They had a multi-layered model of mostly volunteers and members (elected directly and indirectly) in which small groups could dominate (not unlike the US Senate) to a board that is more community-focused, self-selected, streamlined, more open to new ideas and generally embracing more appropriate roles for the board and staff. Beverly will explain what KDHX did and what you can learn from their experience.
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SAFER—Your Station in an Emergency
Richard Dillman, SAFER Manual Writer and KWMR Transmitter Engineer
Hurricanes, fires, blizzards, chemical spills, floods, earthquakes—is your station ready to provide critical public service in a time of critical public need? SAFER—Station Action for Emergency Readiness—is a joint project of NFCB and NPR, funded mostly by CPB. The SAFER project has created a detailed guide for stations to develop their own emergency readiness plans, plus digital tools for station websites.
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Professional Radio Interviewing Skills, Session 2
Dick Brooks, ActionMedia, Minneapolis, Minnesota
Interviewing is a skill, not a talent. This workshop presents the most effective techniques for great recorded interviews, what mistakes to avoid, how to make people enjoy being interviewed, and provides a powerful set of “off the shelf” questions and techniques that quickly get interviews on track, and keep them headed in the direction that you, and your listeners want.
Adult Learning Styles: When Differences Matter
Loretta Hobbs, O’Neal-Hobbs Associates, Washington, D.C.
Does this sound familiar? You give the volunteers a written explanation of how some new system is going to work—new CD player, or new way to sign up for studio time, or get reimbursed, whatever. Half of them get it and do it. The other half act like you wrote the piece in Martian. So you give it to them again. Same deal. You assume they are lazy or stupid or defiant or all three. But maybe not. Maybe they don’t learn things by reading. Maybe they learn by listening and discussing; or by seeing pictures; or by watching someone else. If you want to be successful as a teacher, as a trainer, as a manager, you have to accommodate your teaching style to the learning styles of the people you are trying to reach. Loretta brings a lot of experience and advanced degrees to this discussion of how you can figure out what people need and then get them the information in a way that they can take it in.
Moving Donors to Mid-level Giving
Virginia Dambach, DEI, Fargo, North Dakota
June Fox, DEI, Great Falls, Virginia
Your current donors are already invested in your station. Through larger contributions, they give you the opportunity to provide greater community service, improve your outreach, serve more audience, and support the infrastructure of the station itself. Once a listener becomes a donor, it's your responsibility to renew and upgrade them annually. Contrary to popular opinion, your supporters are not offended when you ask for larger gifts. In fact, when asked for a reasonable upgrade, many are more than eager to help.
In this session, we'll show you how to take your donors from their first contribution to Mid-Level donor status through cultivation and a series of strategic upgrades.
News and Public Affairs on a Small Budget
Mia Frederick, WMMT, Whitesburg, Kentucky
Barbara Jean Johnson, WTIP, Grand Marais, Minnesota
Andalusia Knoll, Prometheus Radio Project, Philadelphia, Pennsylvania
Moderator: Camille Lacapa, Native Public Media, Phoenix, Arizona
Good tips and useful ideas for producing quality news and public affairs program when your budget is small, including using digital technologies to cover large territories.
Lend Us Your Ears: A Listening Session
Karen Michel, WMAR, Pleasant Valley, New York
Bring works in progress or completed (CD format) and get feedback from peers. Or, just bring your ears and listen to some great audio.
Speed Dating in a Social Media World, Session 2
Ken Freedman, WFMU, Jersey City, New Jersey
Heidi Holtan, KAXE, Grand Rapids, Minnesota
Doug MacRostie, KAXE, Grand Rapids, Minnesota
Jorge Valdivia, WRTE, Chicago, Illinois
Moderator: Martina Tran, NFCB, Oakland, California
Completely new to the world of Social Media and you didn’t get in on the previous day’s Speed Dating session? This is another opportunity to sign up for 15-minute dates with experienced users to get to know different social media apps and set up accounts for your station. Create your station’s official Fan Page on Facebook. Then, set up its Twitter feed at the next desk; and establish your Flickr photostream so you can start uploading and tagging photos you’ve taken at the one after. Finally, move along to the last desk where you’ll create your station’s YouTube channel to house all the video clips that you’ll link to on your station’s website. Whichever of these tools you choose to start using during the different speed dating rounds (especially if you choose all of them), you’ll come out of this session finally a part of the social media world. This is your last chance at Speed Dating at this year’s conference!
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NFCB 2011 Financial Statement
[Click here]
Public Notice
Appointment of Members to the Re-Chartered FCC Diversity Committee
[Click here for More Info]
NFCB 5x5 Model –
Beta Version
[Download Powerpoint]
EAS-CAP Equipment
Group Buy for NFCB Members
[Click here for more info]
Peggy Berryhill to receive Bader Award at Community Radio Conference
[Click here for the full Press release]
Results of NFCB Member Survey
[Click here for Results]
[Click here for More Info]
Local Public File Webinar Slides and Checklist
[Click here]
170 Million Americans for Public Broadcasting! Campaign
[Click here]
Native Public Media Achieves Independant Corporate Status
[Read Press Release]
Guide to SoundExchange Reporting, prepared by Spinitron
[Click here to download]
EAS-CAP Deadline Extended
The FCC extended the deadline to Sept. 30, 2011.
[Read their Order Here]
Group Buy on Public Interactive
[Click here to for more info]
Get On The Air and Stay There is now available for download
A guide to building and maintaining a non-commercial educational community radio station.
[Click here]
Streaming Copyright Basics
from Melodie Virtue at
Garvey Schubert Barer
[Click here (121kb PDF)]
DEI-NFCB Collaboration
Website Now Launched
[Read the press release here]
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