THURSDAY, APRIL 2

10:30am - 12:00pm

Nonviolence and Culture Change
Cherie Blackfeather, KBOO, Portland, Oregon
Ani Haines, KBOO, Portland, Oregon
Chris Merrick, KBOO, Portland, Oregon
The change we want to see in the world has to happen here.  How do we make our values a daily lived experience?  In this panel discussion, we explore how a culture of nonviolence and respect was fostered at KBOO Community Radio. Discussion includes board and staff leadership, training, policies, written documents, promotions, healthy boundaries and next steps.  We will provide written materials that you can use at your station.
 
Legal Issues in Broadcasting
Moderator: Martina Lynde, WOMR, Provincetown, Massachusetts
Michael Berg, Washington, D.C.
Michael Couzens, Oakland, California
John Crigler, Garvey Schubert Barer, Washington, D.C.
Melodie Virtue, Garvey Schubert Barer, Washington, D.C.
An overview of recent rulings and policy statements from the FCC (plus anything relevant from the IRS and FEC).  We may have a Supreme Court ruling on indecency; we’ll spend some time on underwriting and the most important legal and regulatory issues station managers must pay attention to.
 
The Art of Pitching: How to Effectively (and Comfortably!) Ask for Money on the Air
Ayleen Crotty, KBOO, Portland, Oregon
This workshop is for pitchers, volunteers, programmers, staff new to pitching, staff who will lead trainings, anyone overseeing pledge drive on-air efforts.  Topics to be covered include elements of an effective pitch break; how to use thank you gifts without being used by them, fresh techniques and theory, and working with programmers as pitching teams.  The workshop is taught by Ayleen Crotty, Marketing Director at Good Sport Promotion and a volunteer who has been leading KBOO's membership drive trainings for eight years.
 
Interview Techniques
Marilyn Pittman, Trainer and Comic, San Francisco, California
Want to do better interviews, both live and pre-recorded?  Marilyn will help you write an intro, prep the questions, prep the guest, be present and keep the guest on track.  There will be time for Marilyn’s material, critiques of samples of your work, and Q & A.
 
Your Radio Station Is a Business
Moderator: Geoffrey Blackwell, Chickasaw Nation Industries, Rockville, Maryland
Kai Aiyetoro, NFCB, Oakland, California
Sue Matters, KWSO, Warm Springs, Oregon
Joseph Orozco, KIDE, Hoopa, California
Most of us get involved in community radio so we can communicate, not because we want to operate a business.  Our passion is in programming and in providing service.  In fact, every radio station is a business that has to generate revenues and pay bills.  This workshop will look at some of the critical issues involved in operating the station as a business, including planning, budgeting, dealing with CPB, and staffing.  

Basic Web Strategies
Mark Fuerst, IMA, Rhinebeck, New York
Dale Hobson, WSLU - North Country Public Radio, Canton, New York
Janis Lane-Ewart, KFAI, Minneapolis, Minnesota
Don’t have a website for your station yet?  Need to turn your very static website into something more interactive? Learn what 10 years’ experience has taught us about listeners’ use of radio station websites and get tips for designing or redesigning yours on even the most basic level.  We’ll discuss what works and what doesn’t, what drives traffic, and builds interest.  KFAI is making changes to their website too.  See what these changes are, and why they’re doing them.

1:30pm - 3:00pm

Generating Revenue at Native Stations
Moderator: Joseph Orozco, KIDE, Hoopa, California
Kim Klein, Klein and Roth, Oakland, California
Camille Lacapa, Native Public Media, Phoenix, Arizona
Sue Matters, KWSO, Warm Springs, Oregon
Cheryl Marshall, WMMT, Whitesburg, Kentucky
Lynda Middleton, Alamo Navajo School Board, Magdalena, New Mexico
Graciela Orozco, Radio Bilingüe, Oakland, California
How can Native stations generate significant revenues beyond CPB funding and tribal subsidies? Some Native stations have had success with underwriting, events, and grants.  We’ll hear what they’ve done and how they’ve done it; give you a chance to tell your success stories as well.  You should leave this workshop with some new ideas for generating revenue at your station.

Strategic Planning
Sally Kane, KVNF, Paonia, Colorado
Jim Lewis, Lewis Kennedy Associates, Portland, Oregon
If you don’t know where you’re going, the Cheshire Cat observed, any road will take you there. In today’s world, that turns out to be bad advice. Without a clear goal and a plan to get there, donors won’t put fuel in your tank, and you’ll be hit a dead end.  Why plan? How do you convince others to travel with you? How much can you do on your own and where do you need outside support? Where can you find resources at low (or perhaps no) cost? Start making a roadmap for your station’s future with a general manager who’s successfully paved her own road and a consultant who helps stations make the grade.

Social Networking, Social Media, and Web 2.0 Apps
Moderator: Peggy Berryhill, Native Public Media, Oakland, California
Ken Freedman, WFMU, Jersey City, New Jersey
Mark Fuerst, IMA, Rhinebeck, New York
Maggie Montgomery, KAXE, Grand Rapids, Minnesota
When you already have your basic website and stream, the next step to community-building around your station is social networking.  Join us to see how a rural station has built a community web project that allows local people to be their own news source.  Also, find out how an urban, music-focused station uses the major social networking apps out there as fundraising tools and to expand their community presence. Figure out how your station can create similar models in your communities and learn strategic uses of social media from the practitioners.

Ethics and the Law
Michael Couzens, Oakland, California
Michael Huntsberger, MediaComm Consulting, Greenville, South Carolina
Every day, stations wrestle with problems that straddle the fence between ethical and legal responsibilities.  What do you need to know if one of your volunteers wants to play her band's new CD on your air?  Can you get into trouble if you give away concert tickets?  What are your responsibilities to editorial fairness?  When the law doesn't exhaust the topic, ethical principles (or principles of good radio) come into play.  This is an opportunity to ask your questions and discuss your concerns about these thorny issues with a communications attorney and a communication ethics scholar.  
 
Coordinating an Effective Pitch Training
Ayleen Crotty, KBOO, Portland, Oregon
This workshop is for staff who coordinate pitching trainings.  You’ll learn the elements of an effective workshop, including setting goals, identifying the workshop leader(s) (who may not be you), working effectively with a volunteer workshop leader and how to structure an interactive workshop so participants get the most out of it.  The workshop is taught by Ayleen Crotty, Marketing Director at Good Sport Promotion and a volunteer who has been leading KBOO's membership drive trainings for eight years
 
Programmer Evaluations: It’s the Air Sound!
Peter Graff, KBCS, Bellevue, Washington
For Community Radio stations with few professional hosts and many volunteers, it can be a real challenge to turn people who are passionate and knowledgeable about issues or musical genres into Good Radio Hosts.  Yet nothing is more important than your air sound.  That’s where the Program Director comes in.  One essential piece of the PDs job is listening to, giving feedback to, and working with programmers to help them do better. KBCS’ PD has developed a system that works and in this workshop, he tells all.

3:30pm - 5:00pm

The Fundraising Responsibilities of the Board
Kim Klein, Klein and Roth, Oakland, California
This workshop will focus on the fundraising responsibilities board members typically have at nonprofits, and some practical advice on how best to carry out those responsibilities. All board members are encouraged to attend.
 
The Evolution of Public Broadcasting to Public Media
Carol Pierson, NFCB, Oakland, California
Loris Taylor, Native Public Media, Flagstaff, Arizona
Bruce Theriault, CPB, Washington, D.C.
A discussion about how CPB views the public media environment, the continuing move to digital content and distribution, and an overview of current CPB initiatives.

Beyond The “Swoosh”: Marketing for the Rest of Us
Helen Kennedy, Lewis Kennedy Associates, Portland, Oregon
Joan Vallejo, The Oregon Community Foundation, Portland, Oregon
What marketing do you already do without thinking about it? How can you do more of it with fewer resources? And why do it at all? From messaging to evaluating, this seminar helps you create a marketing outline that supports your mission and goals.  Share good ideas, come away with new ones, and tie it all together.

“Citizen” Journalism: Volunteer Reporters and Community-Building
Jon Bouknight, KPOV-LP, Bend, Oregon
KPOV-LP has developed a news training program and handbook that teaches basic principles of good journalism, radio production, and news writing.  Jon Bouknight, principle author of the Handbook for the KPOV Citizen Journalism Team, will talk about the program and the handbook, and how you can use what KPOV has learned to start or expand your local news coverage, and to build connections between the station and your community.

Free, or Almost-Free, Stuff for Running Your Station
Moderator: Martina Tran, NFCB, Oakland, California
Beverly Hacker, KDHX, St. Louis, Missouri
Ken Freedman, WFMU, Jersey City, New Jersey
Norm Stockwell, WORT, Madison, Wisconsin
Get an overview of the many resource websites, free applications, and super-cheap online tools out there which may or may not be specifically radio-related but are definitely useful for running your station and front office.  Presenters will share their favorite finds, demonstrate how certain tools are used, and look to the audience for a few new tricks. Come prepared to share any free or almost-free online resources you like.  In a down economy, what we all need is more for less.
 
What Makes a Great Break in a Music Show?
Marilyn Pittman, Trainer and Comic, San Francisco, California
This session explores both the technical and creative sides of hosting a music show.  Included are: prepping, organizing, voice techniques, being present, taking risks, doing airchecks, think of the audience’s needs. Session will include critiques of attendees’ airchecks.  
 
Purposeful Programming: Cultural and Language Programming at Native Stations
Moderator: Camille Lacapa, Native Public Media, Phoenix, Arizona
Sue Matters, KWSO, Warm Springs, Oregon
Monica Nuvamsa, KUYI, Keams Canyon, Arizona
Sial Thonolig, KOHN, Sells, Arizona
Language and cultural preservation are critical parts of the mission of most Native stations. As with all programming, we need to think about target audiences, how and when people listen, and what approaches reach different kinds of people. How do we effectively teach language on the radio?  How and when do we broadcast in traditional languages?  How do we incorporate culture, heritage and history in programming?  Who are we programming for?  This workshop is really a rich conversation about many ways to successfully incorporate cultural and language programming into the daily mix.

FRIDAY, APRIL 3

9:00am - 10:30am

After You’ve Gone: Critical Elements of Succession Planning
Moderator: Elizabeth Robinson, KCSB, Santa Barbara, California
Donna Land Maldonado, KRCL, Salt Lake City, Utah
Chuck Taylor, WTJU, Charlottesville, Virginia
Loris Taylor, Native Public Media, Flagstaff, Arizona
The way you leave your station may be one of the most important aspects of your job performance.  How do you identify the qualities and skills you’re looking for in the next manager?  How do you identify candidates inside and outside the station?  How do you train your replacement?  How do you document what you do—the big picture parts and the minutia? These managers are actively engaged in the process right now, and will share what they’ve learned and what they see as the biggest obstacles to success.
 
Courageous Conversations about Race, Part 1
Asha Nelson, Educational Technology Services, Bellevue, Washington
Steve Ramsey, KBCS, Bellevue, Washington
KBCS has committed itself to transforming the station in order to achieve true racial and ethnic diversity.  To that end, staff and volunteers have been trained in and are training others to have difficult conversations about race—conversations that lead to greater understanding of how the station’s policies and culture can be unintentionally exclusive and unwelcoming; conversations that lead to concrete changes.  Steve and Asha are trained facilitators.  They will present tools so that you can begin your own Courageous Conversations about race.  This is a 3 ½ hour workshop.  Coffee, etc. will be served in the workshop room.
 
Setting Up a Membership Program, Part 1
Carol Rhine, Target Analytics, Cambridge, Massachusetts
A strong membership program is one key to a financially healthy station and attending this workshop will help new stations (and anyone who is just creating a program) start on the right foot and avoid the most common mistakes. Steps, systems, calendars, tracking, follow-up—Carol will walk you through the process of starting a station membership program.  This is a 3 hour workshop that will conclude in the 11-12:30 time slot.
 
Community Engagement as a Way of Life
Moderator: Sarah Shelley, Native Public Media, St. Augustine, Florida
Debbie Benedict, WTIP, Grand Marais, Minnesota
Erika Monroe-Kane, National Center for Outreach, Madison, Wisconsin
There are exciting efforts underway to extend the boundaries of what it means to be a Community Radio station.  Instead of approaching community engagement as a series of projects—a concert, a lecture, etc., WTIP (and others) are re-visioning and re-positioning themselves as critical partners to and conveners of their whole community.  This work has deepened the station’s significance in their community and has brought unexpected bonuses as well.  What they have done can be replicated by other stations without putting out a lot of money—and the payback is tremendous.  Find out about their work and the ways that you can become a more vital part of your community.
 
Music Licensing
John Crigler, Garvey Schubert Barer, Washington, D.C.
Melodie Virtue, Garvey Schubert Barer, Washington, D.C.
Moderator: Ginny Z. Berson, NFCB, Oakland, California
Everything you ever wanted to know about music licensing—for broadcast, for streaming, for podcasting. Who gets paid how much and by whom; reporting requirements and how to meet them; the Digital Millennium Copyright Act and what it means to you.
 
Access for Success
Helen Kennedy, Lewis Kennedy Associates, Portland, Oregon
Jim Lewis, Lewis Kennedy Associates, Portland, Oregon
Many stations define success as meeting the annual goal, while some boards consider it to be controlling fundraising costs. But your goal may be too low, and efficiency is not synonymous with effectiveness. Success means achieving your mission. To do that, you must look at your fundraising program dispassionately and with a vision that goes beyond the end of your fiscal year. The best way to achieve that is through a formal development audit. But what if you can’t afford one? We’ll show you the nine key questions development audits ask … and how to answer many of them on your own.

11:00am - 12:30pm

Looking Ahead: Radio in 5 Years
Moderator: Peggy Berryhill, Native Public Media, Oakland, California
Mark Fuerst, IMA, Rhinebeck, New York
Rebecca Martin, Youth Radio/Youth Media International, Oakland, California
Skip Pizzi, Consultant, Fairfax, Virginia
Norm Stockwell, WORT, Madison, Wisconsin
Sydney White, Consultant, Silver Spring, Maryland
At a time when media is going off in a host of different directions, which movements, services, and gadgets, can we predict will be failures and which ones will still be around in another five years?  Will terrestrial radio survive the evolutionary process intact?  Even if it does, Community Radio still has to offer its audience content in these other media without obscuring its ability to make great radio.  Visionaries, some with a marked slant towards cross-platform distribution and giving the audience a variety of ways to receive content, will speak on methods and trends that we’ll probably still be working with in the next decade. Decide if changes in broadband access mean there should or will be changes in content.  Also, learn what some of our more progressive member stations are focusing their energy on now, with an eye towards what’ll be important in the near future.
 
Storytelling
Ed Edmo, (Shoshone-Bannock) Traditional Storyteller, Portland, Oregon
Great radio is ultimately about great storytelling.  One of the best talks about how he does it, and how you can do it too.
 
Growing Audience/Advancing Mission: One Year Later
Moderator: Ginny Z. Berson, NFCB, Oakland, California
Beverly Hacker, KDHX, St. Louis, Missouri
Donna Land Maldonado, KRCL, Salt Lake City, Utah
Ryan Tronier, KRCL, Salt Lake City, Utah
How can a Community Radio station stay true to its mission and also grow its audience?  Why do we think these concepts are mutually exclusive?  At what point does a station decide that the number of listeners is one important measure of mission fulfillment?  Faced with the loss of CPB funding, these two Community Radio stations conducted a major assessment of every aspect of their operations.  At the 2008 Community Radio Conference in Atlanta, we asked these panelists to talk about the programming changes they were contemplating.  KRCL’s changes were very controversial and very significant.  KDHX’s were less so (and KDHX is still in process).  One year later, we find out what they have done, how they did it, and what results they are seeing.  An important discussion for any station considering program change and or audience growth.  
 
How to Play with Others
Moderator: David Levin, KVMR, Nevada City, California
Michael Couzens, Oakland, California
John Crigler, Garvey Schubert Barer, Washington, D.C.
Dennis Hamilton, Public Radio Capital, Roseville, Minnesota
Tony Lawson, WDVX, Knoxville, Tennessee
Partnering with other groups is one approach to surviving hard economic times.  Joint underwriting, co-produced programming, LMAs, shared licenses, time shares—we’ll look at all these options, pointing out potential opportunities, challenges, and red flags.
 
Building and Maintaining a Healthy Board
Arthur Davis, KBOO, Portland, Oregon
Sally Kane, KVNF, Paonia, Colorado
Martina Lynde, WOMR, Provincetown, Massachusetts
Carol Pierson, NFCB, Oakland, California
A good board can be a tremendous asset to your station. When the board and staff aren’t working together effectively it can undermine the whole station. Come get ideas from managers and board members on how to build and maintain a great relationship.
 
Courageous Conversations about Race, Part 2
Asha Nelson, Educational Technology Services, Bellevue, Washington
Steve Ramsey, KBCS, Bellevue, Washington
Continuation of the session that began at 9:00am.
 
Setting Up a Membership Program, Part 2
Carol Rhine, Target Analytics, Cambridge, Massachusetts
Continuation of the session that began at 9:00am.

2:00pm - 3:30pm

Reviewing Your Membership Program               
Carol Rhine, Target Analytics, Cambridge, Massachusetts
What are the elements of a strong membership program?  How do you move from “just enough” to better than that and then to excellent? KFAI in Minneapolis has offered their membership program for public review.  By examining and discussing each of the pieces, and the whole, Carol will demonstrate the principles and practicalities of great membership programs.

Managing Volunteers: Grievance Procedures and Disciplinary Action
Moderator: Brenda Starr, KMUD, Redway, California
Sally Kane, KVNF, Paonia, Colorado
Brian Terhorst, Northstate Public Radio, Chico, California
What rights to volunteers have? How can you fire a volunteer? What systems and policies can you set up so that you never have to go there?  How can you create a station environment that encourages creativity and individual expression and respects the legitimate needs of others and the organization as a whole?  Experienced managers tackle these thorny issues.
 
Basic Business/Financial Planning
Kai Aiyetoro, NFCB, Oakland, California
Evran Kavlak, Public Radio Capital, Marina del Rey, California
This workshop will focus on good business/financial practices that will serve stations at all times—but particularly in difficult economic times. Topics include how to understand your financial situation, how to prioritize resources and expenses, how to plan in the midst of great uncertainty, and more.
 
The Growth of the Community Radio Movement Worldwide: Lessons and Opportunities
Elizabeth Robinson, KCSB, Santa Barbara, California
Norm Stockwell, WORT, Madison, Wisconsin
The state of Community Radio around the world—success stories, challenges, and lessons US stations can learn.  In 2010 the AMARC General Assembly will be in Argentina and we will discuss ways for North Americans to actively engage with our global colleagues.
 
The Next Land Rush: Spectrum
Moderator: Carol Pierson, NFCB, Oakland, California
Sascha Meinrath, New America Foundation, Washington, D.C.
Skip Pizzi, Consultant, Fairfax, Virginia
Pete Tridish, Prometheus Radio Project, Philadelphia, Pennsylvania
With space opening up all over the spectrum and debates raging on how it should be used, learn what everything means to Community Radio, and get involved in the discussion.  Some researchers, policy experts, practitioners will talk about White Space Devices, community wireless networks, municipal broadband, smart radios, and how all these things affect our Community Radio sphere. Learn more about applications of wireless technology that can help stations.  Find out about broadband access in rural areas and low-income communities, including case studies where this has successfully been brought about.  And, see how wireless mesh-networks can be seen as a community media model, community networking tool, and become another way of building community for our stations.
 
Moving Audience, Shaping the Sound of Tomorrow
Moderator: Sue Schardt, AIR, Boston, Massachusetts
Three forward thinking producers discuss and demonstrate their experiments with social media and on-line technology.  How are they adapting their work to drive audience in new ways?  What impact is technology having on their approach to their craft and the sound of what they produce?  

Measuring Rural Audiences—and Understanding the Results
Moderator: Carolyn Caton, NFCB, New York, New York
Dennis Hamilton, Public Radio Capital, Roseville, Minnesota
Cheryl Marshall, WMMT, Whitesburg, Kentucky
Graciela Orozco, San Francisco State University, San Francisco, CA
This workshop will look at two projects measuring the audiences and impact of rural community radio stations. New Horizons is a partnership between Native Public Media and Public Radio Capital (PRC) to conduct in-depth assessments of two Native stations, identify best practices, and articulate key metrics to assess the unique community impact of Native stations. WMMT serves the Appalachian region of eastern Kentucky, southwest Virginia and southern West Virginia.  The station has never had any meaningful audience research and this has made it difficult to evaluate the impact of their programming on their communities and the level of public service they are providing.  In collaboration with Dr. Graciela Orozco, NFCB received a grant from the Social Science Research Council to conduct two in-person surveys of residents of in the WMMT listening area.  Graciela and her team gathered a huge amount of quantitative and qualitative information about listening to WMMT and about the interests of listeners. WMMT has already put some of this information to good use.   There are lessons learned from this project that can be used by other rural stations, including how you can replicate at least some of what they did.
 
The One-Person Development Department
June Fox, DEI, Great Falls, Virginia
Melanie Steele, WTIP, Grand Marais, Minnesota
Organizing pledge drives, keeping the membership file up to date, sending our renewals, organizing fundraising events, selling underwriting, writing a grant proposal now and then…single-handedly or with some help from volunteers.  How do they do it?  How do the successful one-person departments set priorities? When is it appropriate to use volunteers?  How can you get Board members and other staff involved and when do you want to?  When do you know you have reached the limit of what can be done without more staff?  
 
The Difference between Leadership and Management
John Silliman Dodge, All Classical FM, Portland, Oregon
Management involves the perfection of systems. Great leaders motivate people. Management is finding the right ladder. Leadership is envisioning which wall to put that ladder up against. Do you know the difference between management and leadership? Both important functions are required every day. Whether you work with paid staff or volunteers, you can become a better manager, motivator, and leader by attending this stimulating discussion.
 
Legislative and Regulatory Update
Carol Pierson, NFCB, Oakland, California
Pete Tridish, Prometheus Radio Project, Philadelphia, Pennsylvania
Melodie Virtue, Garvey Schubert Barer, Washington, D.C.
Find out what is happening in Washington, D.C.  that affects community radio during this exciting time of change. We will review what is happening with federal funding for public broadcasting, FCC regulations, indecency rules, copyright, how public radio is redefining itself, a possible reauthorization for CPB, and more.
 
How Do I Get More Latinos to Listen to My Station?
Florence Hernandez-Ramos, Latino Public Radio Consortium, Denver, Colorado
Silvia Rivera, WRTE/Latino Public Radio Consortium, Chicago, Illinois
Raul Ramirez, KQED/Latino Public Radio Consortium, San Francisco, California
When we talk about “Latinos” in the U.S., we are not talking about a single group.  There are significant differences among Latinos—first language; amount of education; country of origin and region of origin; years/generations in the US; age; economic class; etc.  Before you can get “more Latinos” to listen, you have to decide “which Latinos”.  This workshop will present some of what is known about the varieties of Latino listeners—who they are, where they are, how they use radio and other media, and how to reach them.  

Keeping it Legal: WFMU's Free Music Archive
Ken Freedman, WFMU, Jersey City, New Jersey
Get all the facts and figures on WFMU’s brand new, free, online digital library of rights-cleared audio: the Free Music Archive. Its launch in early 2009 allows music fans, webcasters, and podcasters to listen to, download, and stream with no restrictions, registration, or fees, a whole lot of original music. And it’s all legal.

SATURDAY, APRIL 4

7:00am - 8:00am

Yoga