Back to Rural Programming
Initiative
What did you learn about listening to your station and your research?
The first round of research told us that 25% of our regular listening audience is 65+ and we have a low listening audience at work. Our penetration of listeners in our broadcast area is much higher than we expected.
Where are your programming strengths and weaknesses?
Major strengths are our coverage of local news and weather and variety of programming. Weaknesses include a significant drop-off of weekday listening at 9:00 AM, low number of Saturday morning listeners, and our failure to more consistently appeal to a wider age range. Average time spent listening is also fairly low.
What process are you using to decide on program changes?
We are looking at the survey results and consulting with staff and advisory committees.
What program changes have you made?
Changes are being made incrementally. Country music has been added in the morning with some talk being eliminated. Saturday morning programming is being closely examined and the host is being changed.
What have you learned about these changes so far?
People are resistant to change and it has to be approached as a process rather than an event.
|
NFCB’s Strategic Plan
[Click here to view the Word document]
NEW!
Reply Comments on Diversity of Ownership
On August 29th, NFCB joined with other major media partners to file reply comments that commended the FCC for its effort to increase ownership diversity. [Click here to view the briefs in their entirety]
Amicus Brief on Indecency
On August 7th, NFCB and the ACLU filed a brief criticizing the FCC’s regulation of “indecent speech”.
[Click here to read the brief in its entirety]
Web Conference Series
NFCB proudly announces a new webinar series for Members only.
[Click here to see the schedule of sessions]
New Technologies,
New Music
This fall, we’re launching a project for New York stations that’ll help them access independent music via new technology platforms.
[Click here to find out more]
The FCC has issued a new version of The Public and Broadcasting, revised April 2008.
[Click here to view and print this document for your station’s public file.]
Legal Handouts from the 33rd Annual Community Radio Conference
The law firm of Garvey Schubert Barer provided these handouts on legal issues at the 2008 Community Radio Conference.
[Click here to access the documents.]
Latino Public Radio Consortium
The LPRC issues a Brown Paper calling for a different kind of public media system.
[Click here to read the Brown Paper]
Basic Radio Station Website Strategies
See the PowerPoint presentation on listeners’ use of station websites and tips for designing yours.
[View Now]
Music Licensing Information
Includes fee schedules and links to licensing applications.
Check Your Indecency IQ
Attorney John Crigler of Garvey Schubert Barer has an indecency quiz. Take the quiz and see how much you know about current FCC indecency rulings. John has also written an indecency primer. Download and read the Primer.
|
