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Initiative
September 2002
KHSU's February 2002 survey showed higher listening levels virtually
across-the-board when compared to the initial July 2001 study. Weekly
cume
increased from 15% to 22%; the latter figure is in line with (though
somewhat higher than) cume estimates from other surveys using different
methodology in prior years.
Other quantitative measurements of audience service increased similarly.
As no significant programming changes were made between surveys, and
the prior surveys used for rough comparison were (like the February
2002 survey) conducted in non-summer months, we hypothesize that there
may be a greater seasonal variation in KHSU listening than we had previously
assumed.
Much of the traditional "public radio audience" in our area
works in education and public-sector jobs; most of these agencies have
very
different work schedules in the summer months. This could have an effect
on relationships between the listeners' daily routines and their listening
patterns.
In light of this finding we will be very cautious in the future about
using quantitative audience research information obtained in the summer.
LISTENER SUPPORT
KHSU's community support is at record levels. For the fiscal year ending
June 30, 2002, membership revenue increased by 15% over the prior year,
which was itself a record for KHSU. Underwriting support also broke
the prior year record despite the station having no underwriting account
rep (a full-time staff position) for eight months of the fiscal year.
Changes in Saturday programming made prior to 2001 (which appear to
be validated by the results of the A&A research) have translated
to a
fifteen-fold increase in underwriting revenue for Saturday mid-day and
afternoon (a combination of more underwriting avails, higher utilization
of the avails, and higher rates). This was one of the aspects of station
operation we used in successfully applying for a FY 2002 CPB Rural Listener
Access Incentive Fund bonus.
While some major underwriting accounts have pulled back recently as
a result of economic factors transcending KHSU's community service,
we are
finding new business and upgrading some underwriters who had limited
exposure on KHSU in the past. The first fiscal quarter of FY 02/03 is
ahead of our underwriting revenue projections.
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NEW!
Reply Comments on Diversity of Ownership
On August 29th, NFCB joined with other major media partners to file reply comments that commended the FCC for its effort to increase ownership diversity. [Click here to view the briefs in their entirety]
NEW!
Major Giving Seminar, Pt. 3 Online
Audio and slides from NFCB’s 3rd web seminar on Major Giving: Engaging Management and Leadership Volunteerrs are now available for download and review by Members. Other recordings from past webinars can also be found on this webpage.
[Click here to log into the Member Area and view the recording]
NEW!
Major Giving Seminar, Pt. 2 Online
Audio and slides from NFCB’s 2nd web seminar on Major Giving: Identifying and Cultivating Donors are now available for download and review by Members. Other recordings from past webinars can also be found on this webpage.
[Click here to log into the Member Area and view the recording]
NEW!
Amicus Brief on Indecency
On August 7th, NFCB and the ACLU filed a brief criticizing the FCC’s regulation of “indecent speech”.
[Click here to read the brief in its entirety]
NEW!
Major Giving Seminar Online
Audio and slides from NFCB’s web seminar on Major Giving are now available for download and review by Members. Other recordings from past webinars can also be found on this page.
[Click here to log into the Member Area and view the recording]
NEW!
Business Planning for
New Stations
Audio and slides from NFCB’s web seminar on Business Planning are now available for download and review.
[Click here to view the recording]
NEW!
Governance & Operations
for New Stations
Audio and slides from NFCB’s web seminar on Governance and Operations are now available for download and review.
[Click here to view the recording]
NEW!
Web Conference Series
NFCB proudly announces a new webinar series for Members only.
[Click here to see the schedule of sessions]
NEW!
New Technologies,
New Music
This fall, we’re launching a project for New York stations that’ll help them access independent music via new technology platforms.
[Click here to find out more]
NEW!
The FCC has issued a new version of The Public and Broadcasting, revised April 2008.
[Click here to view and print this document for your station’s public file.]
Political Broadcasting Online
Audio and slides from NFCB’s web seminar with John Crigler are now available for download and review for NFCB Members.
[Click here to log into the Member Area and view the recording]
Press Release
New NFCB Hire Will Head New Technologies, New Station Building
[Click here to read the Press Release]
Legal Handouts from the Community Radio Conference
The law firm of Garvey Schubert Barer provided these handouts on legal issues at the 2008 Community Radio Conference.
[Click here to access the documents.]
The full 33rd Annual Radio Conference Agenda
Descriptions of all the Conference sessions and the full schedule of events are now online.
Latino Public Radio Consortium
The LPRC issues a Brown Paper calling for a different kind of public media system.
[Click here to read the Brown Paper]
Basic Radio Station Website Strategies
See the PowerPoint presentation on listeners’ use of station websites and tips for designing yours.
[View Now]
Music Licensing Information
Includes fee schedules and links to licensing applications.
Check Your Indecency IQ
Attorney John Crigler of Garvey Schubert Barer has an indecency quiz. Take the quiz and see how much you know about current FCC indecency rulings. John has also written an indecency primer. Download and read the Primer.
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