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Initiative
What did you learn about listening to your station and your research?
KUFM has a loyal audience that tunes in across a broad spectrum of the day. The AQH peaks during the news programs in the morning and late afternoon but stays consistent from 7:30 am to 5 pm, varying from 1350 to 1450 through four dayparts. The children’s programming in the afternoon attracts women in the 35-54 demographic and also increases the "listening at home" in this sex and age demographic.
Male listeners choose news/current event programming more than women, but there is a healthy contingent who also state "music of all types" as their primary reason for listening. Occasional listeners have a slightly higher response to news/current event programming than to music of all types.
There were no steep declines in listening - nothing that obviously needs immediate attention. I was concerned that 56% of regular KUFM listeners listened to another station more frequently.
Where are your programming strengths and weaknesses?
Strengths are in news, classical music and the variety of music programs. KUFM has a good vertical flow through the day. The horizontal flow is more problematic but from this research it doesn’t seem to affect the survey results in any dramatic way. A major weakness is in the culture of the station. Program hosts must become more outwardly focused - on the listener rather than on their particular programs.
What process are you using to decide on program changes?
Discussion with department directors and consultation with advisory board. We have decided not to do a focus group or survey of members at this time. If we decide on substantive changes we will probably initiate one or both of those options.
What program changes have you made?
We have extended the time for Morning Edition from 7:35 to 8:00 am, added newscasts every two hours and purchased Fresh Air Weekend.
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NEW!
Amicus Brief on Indecency
On August 7th, NFCB and the ACLU filed a brief criticizing the FCC’s regulation of “indecent speech”.
[Click here to read the brief in its entirety]
NEW!
Major Giving Seminar Online
Audio and slides from NFCB’s web seminar on Major Giving are now available for download and review by Members. Other recordings from past webinars can also be found on this page.
[Click here to log into the Member Area and view the recording]
NEW!
Business Planning for
New Stations
Audio and slides from NFCB’s web seminar on Business Planning are now available for download and review.
[Click here to view the recording]
NEW!
Governance & Operations
for New Stations
Audio and slides from NFCB’s web seminar on Governance and Operations are now available for download and review.
[Click here to view the recording]
NEW!
Web Conference Series
NFCB proudly announces a new webinar series for Members only.
[Click here to see the schedule of sessions]
NEW!
New Technologies,
New Music
This fall, we’re launching a project for New York stations that’ll help them access independent music via new technology platforms.
[Click here to find out more]
NEW!
The FCC has issued a new version of The Public and Broadcasting, revised April 2008.
[Click here to view and print this document for your station’s public file.]
Political Broadcasting Online
Audio and slides from NFCB’s web seminar with John Crigler are now available for download and review for NFCB Members.
[Click here to log into the Member Area and view the recording]
Press Release
New NFCB Hire Will Head New Technologies, New Station Building
[Click here to read the Press Release]
Legal Handouts from the Community Radio Conference
The law firm of Garvey Schubert Barer provided these handouts on legal issues at the 2008 Community Radio Conference.
[Click here to access the documents.]
The full 33rd Annual Radio Conference Agenda
Descriptions of all the Conference sessions and the full schedule of events are now online.
Latino Public Radio Consortium
The LPRC issues a Brown Paper calling for a different kind of public media system.
[Click here to read the Brown Paper]
Basic Radio Station Website Strategies
See the PowerPoint presentation on listeners’ use of station websites and tips for designing yours.
[View Now]
Music Licensing Information
Includes fee schedules and links to licensing applications.
Check Your Indecency IQ
Attorney John Crigler of Garvey Schubert Barer has an indecency quiz. Take the quiz and see how much you know about current FCC indecency rulings. John has also written an indecency primer. Download and read the Primer.
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