Back to Rural Programming
Initiative
September 2002
We have taken a fresh look at our program schedule and the Rural Station
project provided not only the impetus but the support and follow-through
in assessing the changes we made. The peer discussions with similar
size stations were extremely valuable. Small stations can be isolated,
not only because of our rural nature, but because of the political and
financial gravity that surrounds the larger urban stations.
We made several changes in programming that increased listenership,
especially in the morning. We ended a confusing morning transition between
news and classical music in a manner that seemed to satisfy both audiences.
On the basis of that success we, just this week, changed our Saturday
morning programming to make Weekend Edition more accessible to our audience.
Without the support of the cohorts and the statistics it would have
been a much more difficult to effect these changes.
Our goal is to increase time spent listening and to increase frequency
of listening. Initial indications in the project-supplied survey are
within statistical error range but we look forward to subsequent surveys.
A Fall 2001 survey by Eastland Resources showed KUFM to be #1 in our
16-station market in the +25 audience Monday-Sunday 6am to midnight
with an AQH share of 15.6.
Ginny Berson is doing an excellent job of herding the cohort groups
toward good discussions, resolution of common concerns and a lasting
camaraderie that will assist us well into the future.
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NEW!
Reply Comments on Diversity of Ownership
On August 29th, NFCB joined with other major media partners to file reply comments that commended the FCC for its effort to increase ownership diversity. [Click here to view the briefs in their entirety]
NEW!
Major Giving Seminar, Pt. 3 Online
Audio and slides from NFCB’s 3rd web seminar on Major Giving: Engaging Management and Leadership Volunteerrs are now available for download and review by Members. Other recordings from past webinars can also be found on this webpage.
[Click here to log into the Member Area and view the recording]
NEW!
Major Giving Seminar, Pt. 2 Online
Audio and slides from NFCB’s 2nd web seminar on Major Giving: Identifying and Cultivating Donors are now available for download and review by Members. Other recordings from past webinars can also be found on this webpage.
[Click here to log into the Member Area and view the recording]
NEW!
Amicus Brief on Indecency
On August 7th, NFCB and the ACLU filed a brief criticizing the FCC’s regulation of “indecent speech”.
[Click here to read the brief in its entirety]
NEW!
Major Giving Seminar Online
Audio and slides from NFCB’s web seminar on Major Giving are now available for download and review by Members. Other recordings from past webinars can also be found on this page.
[Click here to log into the Member Area and view the recording]
NEW!
Business Planning for
New Stations
Audio and slides from NFCB’s web seminar on Business Planning are now available for download and review.
[Click here to view the recording]
NEW!
Governance & Operations
for New Stations
Audio and slides from NFCB’s web seminar on Governance and Operations are now available for download and review.
[Click here to view the recording]
NEW!
Web Conference Series
NFCB proudly announces a new webinar series for Members only.
[Click here to see the schedule of sessions]
NEW!
New Technologies,
New Music
This fall, we’re launching a project for New York stations that’ll help them access independent music via new technology platforms.
[Click here to find out more]
NEW!
The FCC has issued a new version of The Public and Broadcasting, revised April 2008.
[Click here to view and print this document for your station’s public file.]
Political Broadcasting Online
Audio and slides from NFCB’s web seminar with John Crigler are now available for download and review for NFCB Members.
[Click here to log into the Member Area and view the recording]
Press Release
New NFCB Hire Will Head New Technologies, New Station Building
[Click here to read the Press Release]
Legal Handouts from the Community Radio Conference
The law firm of Garvey Schubert Barer provided these handouts on legal issues at the 2008 Community Radio Conference.
[Click here to access the documents.]
The full 33rd Annual Radio Conference Agenda
Descriptions of all the Conference sessions and the full schedule of events are now online.
Latino Public Radio Consortium
The LPRC issues a Brown Paper calling for a different kind of public media system.
[Click here to read the Brown Paper]
Basic Radio Station Website Strategies
See the PowerPoint presentation on listeners’ use of station websites and tips for designing yours.
[View Now]
Music Licensing Information
Includes fee schedules and links to licensing applications.
Check Your Indecency IQ
Attorney John Crigler of Garvey Schubert Barer has an indecency quiz. Take the quiz and see how much you know about current FCC indecency rulings. John has also written an indecency primer. Download and read the Primer.
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